Strategic Management

1308 Words Dec 31st, 2012 6 Pages
QUESTIONS ON THE CASES

These questions are provided in order to help you read and prepare these cases more efficiently.They show the key topics which should be covered in class.

Week 1 : Read and prepare TOMTOM or RIM Krispy Kreme Nouvelles Frontières

TOMTOM

Questions
1. What strategy is TomTom pursuing, is it working?
2. Does the satellite navigation industry offer attractive opportunities for growth? What kind of competitive forces are industry members facing and how do the forces influence the outlook for industry profitability?
3. What are the strengths and weaknesses of TomTom? What are the threats and opportunities facing the company?
4. Which strategic problem/challenge is TomTom facing for the future?
5. What
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For LVMH

Questions
1. What is LVMH’s corporate strategy? What does Bernard Arnault mean by ‘star brands’ and how do they contribute to corporate advantage? Is there a common strategic approach utilized in managing LVMH’s portfolio of luxury products businesses? Did it lead to exceptional financial /value creation results
2. What is your evaluation of Bernard Arnault’s acquisitions? Has he diversified LVMH into attractive industries? Does each luxury products group hold a strong competitive position in its respective industry? What does a 9-cell industry attractiveness/business strength matrix displaying LVMH’s business units look like?
3. Is there good strategic fit among all the various star luxury brands? What value-chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see? Do the key strategies and competencies Bernard Arnault believes contribute to the development of star brands benefit all businesses in LVMH’s portfolio?
4. Is there good resource fit among all the various star luxury brands? What are the financial characteristics of each of LVMH’s six segments? Which businesses might be considered cash hogs and cash cows? How does LVMH’s financial performance by business segment in 1999-2001 compare to 1988?
5. Based on the preceding analysis, what is your overall evaluation of LVMH’s

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