Strategic Management - Pixar - Success

As any cliché artist would say, “I started drawing a lot when I was younger;” but not me –I can’t remember when I started to enjoy the arts. I have always been driven to create and express myself. I painted scenery to calm my nerves, draw intricate objects to focus on details, and draw dynamic poses to allow development of my eye. The mountain of used sketchbooks fills its’ own bookcase, dating back to early elementary years when I would create little stories much like a comic book. Despite my deep love for the arts, I always loved animation much more. Animation is the perfect blend of drawing and creating visual aid, while elaborately designing a storyline and plot to engage the audience –animation lets the average audience member to feel

* Other related concepts Since its independence from the constraints of commercial production mode, a lot of animation artists join the creation work of experimental animation. They convey their artistic philosophy to the audience by using a unique perspective and new forms of expression. Because it is primarily the creation of individual, and does not involve commercial factors, the production mode is also different with the mainstream commercial animation film.

Known to be one of the largest producers of multi-media content, Walt Disney and Pixar greatly impacted the entertainment industry with the use of three-dimensional generated content. It quickly gained popularity with the release of its animated movies and especially got the attention of children from their sequels. With the growing popularity, the competition in the media industry began to increase. Disney was then faced with a difficult decision regarding its relationship with Pixar on whether they should acquire or not acquire the company.

Animation began as simple pencil drawings accumulated to create a seamless moving image and later advanced to what we see today on the big screens: highly advanced visual details and effects created in 3D rather than 2D. With every advancement and change there will be changes behind the scenes as

Animation is the technique of photographing successive drawings or the positioning of models to create illusion of movement in the movie. Animation is all around us. Animation is in our homes, schools, and workplace. Films that used animation were mainly Disney movies. Disney movies used animation in cartoons every since mid 1900s.

In recent years, animated programs have dominated the world of film and TV in both America and Japan. These programs, known as cartoons and anime, are some of the most popular forms of entertainment today. Anime and cartoon shows, such as One Piece and Family Guy, have been running for decades and are very well known among society. Animated films such as Disney’s The Lion King and Studio Ghibli’s Spirited Away have also thrived and even surpassed animated television shows in some instances. Both American and Japanese animation industries have flourished, and their cartoons and animes continue to grow in popularity. However, similarities and differences between the two soon arise when compared closely; these observations are often what lead fans to prefer one style over the other as well as shape pop culture.

Nickelodeon, Cartoon Network, Disney and other big animation studies catch a lot of flak about milking their popular franchises dry, but can you truly blame them? The animation world is a business like any other, and it's in large part geared towards kids. They're the ones who have the time to watch all those endless reruns, as well as enough buying power (via their parents) to make a splash in the merchandise market. It's their world – we're just living in it.

Animation is derived from the latin word animare, meaning “to give life to” (Wells, 1998). Animation is therefore the representation of life, both real and imagined. Animation “can express more than just the physical world”(Wells, 1999) therefore making it a unique way to create a documentary. Animated

Analyses Despite its top position in the market, Pixar still needs to assess its future strategies based on the external opportunities and threats, and the strengths and weaknesses of the company. In its current position, Pixar has many opportunities to innovate, update and create new technologies to improve their development process (Rafi, 2011). Current technologies being used include the animation software “Marionette”, the production management software “Ringmaster” and the rendering software system “Renderman” (Dess, 2012). Other opportunities include the production of more sequels and short stories, and global expansion. The major threat to the company is the rising competitors, DreamWorks and Sony (Shamsie, 2001). Pixar needs to keep up with technological advancements in the industry in order to stay competitive, and it also needs to increase production without sacrificing the quality that has put it in its current position (Rafi, 2011).

I’ve collected information from college websites, Animators, no matter what type, must play many roles and are tasked with responsibility because a team could be counting on them.

Former CTO and current President of Pixar, Edwin Catmull, describes in his article How Pixar Fosters Collective Creativity of 2008 the numerous aspects used at the pioneer of computer animation for structuring and operating a creative organization. He bases his outline on the key assumption that finding and supporting smart people is much more important to Pixar than good individual ideas (Catmull, 2008). The principles and practices for managing creative talent and risk are proven successful and were transferred to the revived Disney Animation Studio after the merger in 2006.

Pixar Animations MBA 615 Mickey Langford/Kimberly Horne Spring 2013 Mickey Langford Pixar Animations is our company of choice for this case study analysis. In 2006, Walt Disney acquired Pixar, but before we get to all of that, let us start at the beginning. Before Pixar, there was Lucas Films. George Lucas, of Lucas Films, decided in 1979 to upgrade their computer division (Animations, 2012). Lucas had a desire to see how far they could take computer graphics within the film industry. Lucas Films succeeded by creating Andre & Wally B., in 1984 (Animations, 2012). Andre & Wally B. - First Ever Pixar Short Movie - The Adventures of André and Wally B. [1984 HD] - YouTube, was the first ever computer-generated imagery short

Pixar animation which as we know is one of the world’s most creative and innovative companies which had helped the world change and also contributed to the way we enjoy movies. The credit especially goes to the innovative thinker and most influential person of the 20th century “Steve jobs” due to his management skills and workaholic attitude. The way in which he had an idea of what he want and also the way he thinks are so innovative and creative and unimaginable that it happened and we are enjoying that technology in our daily life’s.

For instance, architects are able to show their ideas and designs of how a building would turn out using 3D animation. There are many industries that use 3D animation such as film making, gaming, business, interior designing and many others. 3D animation is able to promote a product’s concept as it appears to be more attractive and appealing compare to a flat image design. 3D animation has the capability to do this because it combines the use of other multimedia such as sounds, images and graphic effects depending on what product it is.

The Future of Animation When one thinks about the cartoons of the past, like TigerSharks, ThunderCats, and G.I. Joe, one will remember the rich story lines, the wild character profiles, and the inspiring battle cries of "Yo Joe" and "Thunder, Thunder, ThunderCats, Ho!!" With technology changing every day, a new