Strategic Management Process: Ocean Park Hong Kong

3794 Words Apr 30th, 2011 16 Pages
Strategic Management Process: Ocean Park Hong Kong
Table of Contents
Introduction. 2
Ocean Park Hong Kong. 3
External Environments of Ocean Park. 4
PEST Analysis. 4
Political Analysis. 5
Economic Analysis. 5
Social Analysis. 6
Technological Analysis. 6
Industry Analysis. 7
Five Forces Analysis. 7
Threat of New Entry. 8
Threat of Rivalry. 8
Threat of Substitution. 9
Threat of Suppliers. 9
Buyer Power 10
Competitor Analysis. 10
Disneyland. 10
Wetland Park. 11
Internal Environments of Ocean Park. 12
SWOT Analysis. 12
Strength. 13
Weaknesses. 13
Opportunities. 14
Threat 14
Competitive Advantage. 15
Core Competency. 15
Competitive Advantage. 16
Tangible Resources. 16
Value Creation. 17
Conclusion. 17
References. 19
Bibliography. 20 Table of
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However, there will no rides to be closed during the said period (2008).
External Environments of Ocean Park
PEST Analysis
|Political Aspect |
| |
|§ Individual Traveling scheme of China; |
| |
|§ Promotion of Free Travel of China; |
| |
|§ Improving relationship between Hong Kong and China. |

|Economic Analysis |
| |
|§ Growth and Development of the Global Amusement Park Industry; |…