Strategic Management Profile Of Tata Motors Company

The Tata Nano is a small car manufactured by Tata Motors made and sold in India.

In 2011, the group’s worldwide revenues and net profit were Euro 159 billion and 15.8

As mentioned earlier Tata Motors being the largest automobile firm in India, it is admired to be the most reliable and futuristic manufacturers in today’s world. Tata vehicles and their new cars are preferred globally for their advanced technologies and handiness with over 130 models of passenger vehicles and trucks which tend to boost the Indian market internationally. Tata Motors have various core competencies that further make it different from others in the market place. As stated earlier, a core competency for Tata Motors is the acquisition of jaguar and Land Rover in order for an expansion internationally, directly giving them an ultimate competitive

Tata companies include: Airlines, Automotive, Consumer goods, Chemicals, Defence & aerospace, Electrical distribution, Engineering services, Financial services, Healthcare, Information technology, Locomotives, Steel, Telecommunication and Real estate.

Production appears to be a constant problem for Tata Motors. Branded production of Tata motors vehicles is geared towards economical cars and not luxury, while it appears that the market is geared more towards luxury. Tata Motors branded car sells fell 31 percent from 2013 to 2014, and in 2015 fell another 24.5 percent from 2014. Production also appeared to have missed a large flaw in the Nano which caused it to catch fire. Marketing also seems to be lacking in other countries. Although Tata Motors is present in many countries, the largest portion of their consumer based is India where the company is mainly located. Although the largest portion of their sales comes from India, Tata Motors holds very little of the market share for passenger vehicles in India.

The Headquarter of Tata Motors is in Mumbai (Maharashtra). The services in Tata motors in-clude automotive design, engineering and outsourcing. It has a Revenue of Rs.2.625 trillion (Latest data as per 2015) and in 2015, it earned

Tata Motors Ltd. is the largest Indian automobile company having the revenues of USD 20 billion in 2009-10. Tata Motors is the leader in the manufacturing of commercial

The mode of transportation we use most today is the personal vehicle. “Henry Ford’s dream of everyone having a personal car has almost come true. Cars have become a status symbol in many society and the more cars you have the richer you appear.” (Chauhan 2016) Tata Group is a global enterprise, which was founded by Jamsetji in 1868. Their headquarters are in India. “There are 29 publicly-listed Tata enterprises with a combined market capitalization of about $134 billion (as on March 31, 2015). Tata companies with significant scale include Tata Steel, Tata Motors, Tata Consultancy Services, Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata Communications and Indian Hotels.” (Tata 2016) Tata Motors is one of

various sectors of business like Tata power, Tata chemicals, Tata Tea, Tata global beverages, The Titan

Tata is confided for its recognition to strong values together with business ethics. Every single Tata company is run independently and has its individual BOD and in addition shareholders with whom it is responsible. There are more than thirty Tata publicly-listed subsidiaries. These subsidiaries possess an aggregate marketplace capitalization of around $152 billion and in addition the investor base of around 62 million (ET Bureau, 2011). Tata Group’s major subsidiaries are:

TATA Motors is the flagship company of the TATA group & is India's largest automobile player with consolidated revenues of USD 14 billion in 2008-09. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. TATA Motors was listed on the New York Stock Exchange in 2004.

Economic With business practices all over the world , Tata Motors concentrates on global economies while focusing on individual markets within countries. In recent years Tata Motors has experienced high growth since 2004. They have created joint ventures with 5 countries across the

Tata Motors has continued to increase its presence in the car industry throughout Asia and the world, but especially in their home country of India. From their goal of providing innovative affordable products for the masses, they have expanded from commercial vehicles into passenger cars, becoming India’s largest automobile company. As part of their global expansion strategy, Tata Motors acquired Jaguar Land Rover (JLR) in 2008, which allowed them to move into the higher end car market. The timing of which proved difficult, due to global recession. The latest innovative product that Tata has developed is the Nano, a low cost car designed to compete as a safer and more comfortable alternative to 2-wheeled vehicles in India. Tata was able to find a Blue Ocean with this product. The Nano’s release in 2009 was a resounding success, with over 206,000 orders in the first year. The interim plant was able to produce 50,000 vehicles the first year, with the new plant expected to have a capacity of 350,000 vehicles in 2010. Initial estimates put the potential market demand for vehicles similar to the Nano near one million units per year in India, with the potential to expand to global markets. Global automakers have plans to start production of ultra low cost (ULC) vehicle, so this will be a highly competitive market. The core problem for Tata Motors is that they need to decide if they continue as planned with their production of only 250,000 vehicles or if

Tata Motors offers the most comprehensive range of commercial, passenger and multi-utility vehicles and has continuously evolved, adding value to its product. Recognizing the need to transport goods speedily, conveniently and in a cost effective manner with comfort, style and ease of maintenance, Tata Motors developed the Tata Ace.

Over 6.5 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company's manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand), Sanand (Gujarat) and Dharwad (Karnataka). Following a strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjan gaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The company's dealership, sales, services and spare parts network comprises over 3,500 touch points.