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Strategic Management Report- Hubbards

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Executive Summary This report discusses the analysis Hubbard Foods as a company competing in cereal industry. The main focus of the report is analyzing Hubbard's operating environment, evaluating strategic issues or challenges and recommending strategy to overcome company's current issues. Firstly, Hubbard’s operating environment is categorized into external and internal environments. This includes analyzing Hubbard's strengths, weaknesses, opportunities and threats in running and managing the business. PEST+ analysis and Porter's five factors are methods that are used to find the external factors that impact on Hubbard's performance. The result from this analysis shows that trade agreements, economic circumstances of New Zealand, eating …show more content…

The vision statement of "to nourish the nation" defines as to provide the nation with the food that encourages the maintaining of health care. Furthermore, the mission states that Hubbard concerns to their customer by providing inventive ideas for growing and inspiring people (Hubbard Foods, 2011). Company's goals and objectives are to increase the innovation of manufacturing greater range of breakfast cereals that use natural and nutritious raw materials. As part of their objectives, the representative of "mind, body and soul" articulates the main explanation of Hubbard's' products in maintaining consumer's health necessity. The "mind" depicts their positive activities and moral leadership toward the community. The "body" illustrates the company's commitment in producing innovative breakfast cereals that are nutritionally responsible, and reasonable price. The "soul" pictures the company's hope and inspiration towards its stakeholders (The Independent, 2002) 3. Analysis 3.1. External Environment Referring to appendix 1 and 2, the external environment analysis is used to determine the opportunities and threats for Hubbard's' strategy implementations. There are several factors that have strong influence toward cereal market. This includes political and economic factors, socio-cultural factor, technological

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