Strategic Management - Swot Analysis

1976 Words Nov 13th, 2012 8 Pages
DUPSIE 'S HOME FASHION
1) Description of the business
Dupsie 's is the home of African clothing, Dashiki, African print, agbada (grand boubou), African jewellery, caftans, boubou, Lace Materials, African Prints, Damask, MudCloth apparel and accessories as well as the latest fashion; here you 'll find the largest collection of rare and unique clothing available online or anywhere else.
Dupsie 's home fashion is the finest fashion of African Clothes for men, women and children. Dupsie’s African Clothing is a leading provider of African clothing in the Sub-Saharan Africa and Europe. Dupsie’s African Clothing is a full service specialty retailer of African fashion and accessories with two locations Ghana and America.
2) SWOT Analysis
The
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The statement of the business’s current strategy is to work towards profitable growth through superior customer service, innovation, quality and commitment.

Guided by relentless focus on our five imperatives, we will constantly strive to implement the critical initiatives require to achieve our vision. In doing this, we will deliver operational excellence in every corner of the company and meet or exceed our commitments to the many constituencies we serve. All of our long-term strategies and short-term actions will be molded by set of core values that are shared by each and every associate.

Dupsie 's mission is to produce best African wear fabric to fulfil the dream of Ghana’s Friday Wear by making available, efficient and environmentally acceptable manner. Our vision is to be recognised as best African fabric designers in the garment and textile industry. Being the best suppliers of African wear or Friday wear we will achieve operational excellence, industry-leading customer satisfaction and superior manufactures.

To build shareholder value by delivering latest fashion collection, services and solutions in innovative and cost effective ways. We will realise this mission statement by setting highest standards in service, reliability, safety and cost containment in our industry.

We are a market-focused, process-centred organisation that develops and delivers innovative solutions to