Essay on Strategic Management and Business Policy

ASOS is an international fashion retailer, which offers an extensive line of products, varying from high street to

The case is intended to have students look at the 2009 Chrysler-Fiat strategic alliance, its current issues, and future viability in the global auto industry. The new landscape of the American auto industry and the role of Fiat is analyzed in the cross-border tie-up. After de-merging with Daimler in 2007, Chrysler did not do well because of the 2008-2009 global financial crisis and its bankruptcy filing. Chrysler’s other problems included its financial constraints and heightened competition in North America. The company had no choice but to look for a partner. During this process, Chrysler explored the possibility of a tie-up

The alliance between Fiat and Chrysler has been beneficial. I however don’t feel it fixes all of Chrysler’s problems but has been vital for its survival in the automobile industry. The alliance allowed Fiat an entry into the America. Fiat gives Chrysler access to its available technology; however will not pay any money for the stake. Fiat had addressed the public, saying it wanted a place to produce its automobiles in North America for its Alfa Romeo brand. I think it is essential that the alliance had to take place for Chrysler in order for it to survive in the automotive industry. The automobile giant has taken 3rd place domestically for the last several decades with GM and Ford leading the competition. In order for Chrysler to remain

The relationship between the employee stakeholder and the corporation should be that of unity. The publicity for the company should be positive and this can be influenced by employees of Red Hat. The employee group of Red Hat is where the heart STRATEGIC MANAGEMENT AND STRATEGIC COMPETITIVENESS 4 of the company lies. Without the hard work and dedication of our management and employees, Red Hat would not exist.

In 1999, the Nissan was suffering under a decade of decline and unprofitability, in fact the company was on the verge of bankruptcy, with continuous loses for the past eight years resulting in debts of approx. $22 billion. Elements impacting Nissan's performance prior to the global alliance with Renault

Ford, Chrysler and GM used completely different techniques and did not value so much this type of collaboration. Their main goal was to get parts as cheaper as possible and not carrying about relationships. That's why Toyota and Honda grew very fast in the market and reached competitive advantage in pricing, reputation and supply chain management.

Along with other Japanese manufacturers, Nissan was successfully competing on quality, reliability and fuel efficiency. By 1991, Nissan was operating very profitably, producing four of the top ten cars in the world.Nissan management throughout the 1990s, however, had displayed a tendency to emphasize short term market share growth, rather than profitability or long-term strategic success. Nissan was very well known for its advanced engineering and technology, plant productivity, and quality management. During the previous decade, Nissan’s designs had not reflected customer opinion because they assumed that most customers preferred to buy good quality cars rather than stylish, innovative cars. Instead of reinvesting in new product designs as other competitors did, Nissan managers seemed content to continue to harvest the success of proven designs. They tended to put retained earnings into equity of other companies, often suppliers, and into real-estate investments, as part of the Japanese business custom of keiretsu investing. Through these equity stakes in other companies, Ghosn’s predecessors (and Japanese business leaders in general) believed that loyalty and cooperation were fostered between members of the value chain within their keiretsu.

            The economic crisis and other factors, affect different companies in the global market and automotive industries are not exempted. In order to cope with economic problems within the industry, different companies try to find the most efficient ways to save the company and one of these is through the consideration of merging or going into alliance. In alliance, both companies pursue strategic fit to compliment organisational approaches setting the stage for potential strategic synergy (De Kluyver, 2000). However, it is inopportune that there is no clear evidence that supports the value of strategic fit in mergers Case

According to Kourdi (2009) ‘Business strategy is the set of activities where business combines mission, vision and goals of business and goes forward to achieve them’. Every business combines strategic plan and activities to achieve their goals. In other aspect it can be said business strategy is the subject by which an organisation make their roadmap

Dissimilar sources plan altered steps involved in the planning process, but in this case I will discuss on seven steps that are involved in the entire process. The first step is goal setting. This basically involves coming up with the main objectives and goals that the company wishes to establish within a particular period of time. It is a very important section because the company will operate with a view of the goal in mind, if it is not clearly established, and then the business could lose direction along the way. After goal setting, we have development of the planning premises, where the plans are prepared and any underlying conditions defined. This is where there is an assessment of the environment and any constraints or

(CNN) -- As per a report published by CNN these days the mobile phones have become an increasingly ubiquitous part of our daily lives, they've had the effect of unleashing a kind of epidemic of spontaneity. We have started relying on these smart devices and as a result, a lot many of us have become exceptionally bad at planning. This has made us

As you can see, Nissan was very successful during and after the World War II. However, on the other hand, Nissan provided the cars in Japan and in Manchuria during the war to support Japan. However, after the war, all the local shops in Japan were organized by Toyota. Toyota has made huge connection all over Japan, until today, Japanese citizens known Nissan as technology, and Toyota as marketing centered group. Toyota has taken over the share of car sales not only in Japan but overseas

do so because of the difficulty in paying salaries and losses in growth. Chrysler, in order to achieve

Since 1960, the number of car manufacturers decreased from 42 to 17 and the market has been controlled by several big brands (case study 0773; 15). In the competitive environment, small companies in automotive industry had may face risk of being takeover. In 1998, among the 17 manufactures, Mercedes-Benz was the 15th largest and Mercedes-Benz was the 15th largest (case study 0773; 3). Both of the companies’ sales volume was much smaller than the largest producer. Thus, with the situation of global consolidation, the merger should benefit both

The strategic management process is sometimes improperly perceived as a unidirectional flow of objectives, strategies and decision parameters from management to the employees. In fact, the process should be highly interactive since it is designed to stimulate input from creative, skilled and knowledgeable people working at every level of the business.