Strategic Management and Cold Stone Creamery

If you are ready to start doing business on an international level, there are some considerations to keep in mind. These five tips will help to ensure a successful business venture in the global market.

The video defines team as, “A group of workers with a shared mission and vision and collective responsibilities. A team shares or rotates leadership roles. Team members are accountable for one another and measure their effectiveness by assessing the output of their collective labours” (Chapter 18 Teamwork at Cold Stone Creamery)

Sergey Rubtsov ID: 3193 Raul Leon ID: 4814 Nazira Rysbekova ID: 4319 Svetlana Puchina ID: 3608

Cold Stone Creamery was co-founded by Donald and Susan Sutherland. In 1988 they finally opened the first Cold Stone Creamery in Tempe, Arizona. First forward to today, this company is one of the well-known, successful companies in North America. It has franchises, not only in the US, but also in international countries. What is its recipe for the success? Team, its team is the recipe for the success.

The geographic market with the largest population will result in the largest demand for your products.

The value chain, made by Michael Porter, is really important to see how a company structure is created. The value chain is constituted by two parts: support activities (firm infrastructure, human resource management, technology development, procurement) and primary activities (inbound logistic, operations, outbound logistic, marketing and sales, service). (Johnson et al. 2011, p.97-99)

Today, firms have to deal with a global marketplace; marketers have no other choice. Participation in global marketing has begun to shift from a mere “option” to an imperative. The world is becoming more homogeneous. Distinctions between national markets

The first recommendation for this firm is to adopt a global policy and try and explore new markets so that market growth and market share can be expanded. In case of a firm entering an international market, it requires to analyze the nature of the market and suitably form its marketing strategies in alignment with its business strategy and decide whether it is more beneficial to adopt a global approach or use a strategy that is customized to suit the needs of the local customers.

Value-chain analysis views the organization as a sequential process of value creating activities. Since value-adding is a strategy worth considering for extending the shelf life and demand of the products carried by P.E.I. Preserve. Consequently Decreasing profitability, and being unable to acquire year round raw inputs as well as reinvigorating the preserving business should be analyzed and restored to optimal profit. There are many opportunities for value-adding activities to be enhanced at every scale of the business.

Selling a product internationally along with the 4 P’s (planning, producing, placing, and promoting) process of a company is called global marketing (Global Marketing, 2017). Being global is important because companies are able to reach customers from all over verses in one particular town. Offering different products and services for a variety of

A company’s success in developing and sustaining its competitive advantage does not depend on its own value chain but on its ability to manage the value system on which it is a part. An example would be an automobile manufacturer that may have its suppliers set up facilities in close proximity in order to minimize transport costs and reduce parts inventories.

Cold Stone Creamery use national marketing strategy but also adapts to use specialized local marketing strategies for its franchisee to help them increase sales. For instance they market themselves for not just giving customer ice cream but rather an “Experience”; they are also targeting the healthier crowd by bringing in healthy smoothies (because they are traditionally known for unhealthy treats). To increase awareness for their healthy smoothies, they are going to offer free smoothies samples at some stores, have smoothies in their menu under “healthy indulgence”, and they are going to give away free samples at Gasparillia Distance Classic Race expo (over 20,000 people attend). They are also bringing in Valpak saving coupons, about 46.6% of the marketing budget, this will help store visits, increase sales and help them tackle their weakness of high prices. In short their national marketing strategy is to reach all target

The purpose of my assignment has been done in terms of strategic analysis, its formulation and implementation of Ryanair organization. The assignment is developed by three parts which includes variety of questions in the each part.

The purpose of the report is to make an International business plan. The type of business discussed through out the report is a medium scale business. The products include mainly electrical Equipments.

Companies can decide to go global or to enter international markets for various reasons, and these different objectives at the time of entry that enable the business to produce different strategies and the performance goals, and even forms of market participation.