Strategic Management at General Motors

3196 WordsAug 12, 201213 Pages
General Motors (GM) is one of the largest companies involved in the business of designing, building, selling and servicing automobiles and parts in the global market. Company owns several brands such as Chevrolet, Cadillac, Buick, Pontiac, GMC, Oldsmobile, Opel, Hummer, Saturn and Saab Founded by William “Billy” Durant in 1908, GM held only Buick Motor Company initially, but in a matter of few years acquired more than 20 companies including Oldsmobile, Cadillac, and Oakland, today known as Pontiac. As demand for vehicles started increasing to unexpected levels during the 20s, GM set the pace of innovation in production, design, and marketing for others to follow [www.gm.com]. Due to the challenging times in America and political turmoil…show more content…
2008) • Demand in North American and European market largely comes from the replacement purchases since most of the household already one or more vehicles • Consumers are willing to pay for the vehicles that fit their taste and needs • There is a growing realisation amongst American population for “Made in America” and hence increased demand for cars made in America • Similarly, cars manufactured in Europe are set to benefit from the increasing demand from the domestic market since European consumers prefer European brand • Vehicle has become a status symbol in the recent times, resulting in increased demand for luxury cars • Consumer needs in each market depends to a large extent on the cultural aspect in that region. While people in markets like India look for “value for money” cars, need for developed market is luxury • Consumers in the current market are demanding fuel efficiency and safety. * Source: KPMG’s Global Automotive Executive Survey 2011 Figure 1 - Importance of product issues to consumers
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