Strategic Management for Sabmiller Individual Coursework Assignment on Sabmiller

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CONTENTS 1.0 Introduction..............................................................................................................................3 2.0 Strategic position (SWOT, PEST and PORTER)……………………...................................................................3 3.0 Implications of future (BCG, Ansoff and Stakeholders) …………............................................................................5 3.1 Consumption of beer...............................................................................................................5 3.2 Growing economies.................................................................................................................6 3.3 Highly competitive…show more content…
castle lager in south Africa, snow in china and Miller Genuine and Perone Nastro. Also it rationalise its Brand portfolio in USA 50 to 12. SABMiller’s trading strategy reflects according to the report that it has ability to get success in the developing economies, where earnings are in the soft currencies and growth potential is more due to lack of competition in less penetrated market (i.e. most of the Europe). SABMiller usually operates in countries with rising per capita spending, as well as with growing Gross Domestic Product higher than the world average. E.g. China little market share but marvellous development potential SABMiller’s management structure is decentralised type of management structure, its helps SABMiller to synergies its operations (i.e. local suppliers,) in different countries. It helps to give buyers local nature of beer brands. Also helps in reduction in its distribution costs. SABMiller mangers have got the good reputation in the global market that they are resourcefulness and have ability to work in poor infrastructure more effectively. i.e. as they got success in growing economies. . Fragmented brewing in Asia, Africa and much of Europe is relatively positive for SABMiller because of small scale supplier and localized breweries, which is profitable and fast expanding. SABMiller is currently established in the markets which are

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