Strategic Management in Hotel Industry

Strategic management is the art and science of formulating, implementing and evaluating cross-functional decisions that will enable an organization to achieve its objectives. It involves the systematic identification of the firm 's objectives, nurturing policies and strategies to achieve these objectives, and acquiring and making available these resources to implement the policies and strategies to achieve the firm 's objectives. Strategic management, therefore, integrates the activities of the various functional sectors of a business, such as marketing, sales and production to achieve organisational goals. It is the highest level of managerial activity, usually

After examining this case study, the problems for Mr. Jackson are becoming scarce. Mr. Jackson needs to find managers that are qualified to keep his hotel chains running smoothly. Recently, he has relied on his contacts in the hotel industry. These candidates have not been up to par in their performance and Mr. Jackson needs to make some changes. He has received the workers that did not do enough in their recent jobs. Mr. Jackson relied too heavily on his contacts and took the easy road out. This created long term effects for his company. Mr. Jackson should have used some of the workers that he was absolutely sure about and the rest should have new hires. The employees have not lived up to Mr. Jackson’s hopes and expectations, therefore changes must be done immediately.

As we discussed in class, every business is faced with these issues and they are important to managers making strategic decisions. One of the first things learned about business is that if there is no demand for a good or service, the firm that provides it will not continue to exist. Over time the hotel industry has continued to change with market conditions and make itself attractive to business

Nations Hotel Corporation is one of the reputed USA based hotel company, with an international presence in 15 countries worldwide. Hospitality industries are quiet competitive in nature and today’s success rule of hospitality includes knowledge, customer satisfaction and operational efficiency which provides pleasure of stay and departure to their guests. Any addition or subtraction in these components can increase or decrease the rating of any organization. Nations Hotel with 98% brand awareness and 72% as customer satisfaction ratio were still far from the race of preferred choice amongst the customers. Hence there, arose a need to

This report demonstrates the evaluation of current performance of JD Sports Company. Method of Analysis includes Ansoff’s matrix and Porter’s generic growth strategies to discuss the nature of the market which JD Sports invest in. The financial methods are including the flexibility and stability of JD sports which judged by the liquidity, current ratio, operation capital, gearing and profit margin of this company. These figures could be collected from the annual report or balance sheet. This report analyzed the JD sport’s position in the market, and used generic and external growth method to expand market size. Such as acquired a lot stores to improve business profitability. Obviously, JD has expanded to the European

Organizations incorporate strategic plans to effectively execute goals. The fundamentals of strategic planning entail elements such as, researching, analyzing, implementing, and evaluating. Jay Pritzker founded Hyatt Hotel Corporation in 1957. Hyatt

Marriott International, Inc. is one of the world's leading lodging and contract services companies. The company has its roots in the restaurant industry, beginning with a chain of 'Hot Shoppes' begun by J. Willard (Bill) and Alice S. Marriott in 1927. In 1957, "another business segment made its debut when Marriott's first hotel, the Twin Bridges Marriott Motor Hotel, opened in Arlington, Virginia" (History of Marriott International, 2012, Funding Universe). After its restructuring during the 1980s, "Marriott's three core businesses became lodging; food and services management; and food, beverage, and merchandise operations at airports and on turnpikes" (History of Marriott International, 2012, Funding Universe). Today, Marriott is heavily diversified within the hospitality industry: "Marriott International has two operating groups: Marriott Lodging, which generates about 60 percent of company revenue, and the Marriott Service Group, its contract services operation" which operates contract services such as food and facilities management and senior living facilities (History of Marriott International, 2012, Funding Universe).

Customer service is very important element in hospitality industry. A good restaurant or a good hotel always have an excellent service first. Hotels and restaurants put added value in their products and service make guest love it. Some hotels give guest drink when they arrived or prepare small birthday gifts to their loyalty guests. But sometimes hotels spend lots of money to added value of customers’ experience but customers still don’t like their service. So, what’s happening? Hotels gave service and improved service are not customers needed or most needed. That’s the gap between you and your customer. “You know your hotel inside out, but do you ever see it through your guests' eyes? In many cases, there is a disconnect between what hoteliers think

Globalization changes have impacted Burger King in the following ways; since the company began in 1953 with its first restaurant in Jacksonville, Florida and opened several locations across the United States, the company began its international expansion in 1969 with its first international franchise location in Canada, followed by Australia in 1971, and Europe in 1975. The setting up of franchises outside the United States was as a result of fast food opportunities arising outside the United States. So as to fully integrate in the international market, Burger King had to adopt and embrace

Example - Food prices are increasing dramatically which has become difficult for the hotel to achieve food cost of sales. According to Ionian Hotel Enterprises S.A. standards it is very important for the hotel to deliver high quality of food to guest and meet expectations. It has become inflexible for hotel to control the cost of sales and achieve targeted profit margins. Due to increasing cost and limited budget to spend, it will be a challenge for the hotel to sustain profit margins.

Competitive strategies use a variety responses to a better align the organization with pressing environmental demands. To establish the competitive advantage, the Seri Malaysia Hotel are going to achieve a favoured position with their competitors and perform internally in ways such as uniqueness, valuable and difficult to

Having just analyzed the general environment surrounding the upscale and luxury hotel industry, the next step in determining whether such an industry is attractive or not is to conduct an in depth external analysis of the threats and opportunities facing the industry. Thanks to the help of Michael Porter and his Five Forces Model, this analysis is not nearly as difficult or as time consuming as it may seem. According to Porter, there are five forces which determine the competitive intensity and therefore attractiveness of a market. These forces include the threat of entry, the threat of rivalry, the threat of substitutes, the threat of buyers,

However, for the Courthouse Hotel it is important to pay attention to their strengths and future opportunities, which are outlined in the table above. Opportunities and threats originate, mainly, in the external environment; therefore managers have only limited influence on them (Hughes, 2006). However, by looking at a SWOT analysis change agents and managers will be able to formulate a vision, considering both, strong and weak, points of their business. The industry in which the Courthouse Hotel operates is highly competitive and the data in the table above is only a fraction of what managers have to consider when conducting a PEST or SWOT analysis.

After examining different theories of organizational strategy we were able to apply each case to our company and work. We also learned that there are two dominant methodologies, categorized as planned/analytical and emergent approaches. These strategies provide much knowledge and advice as to how to improve our organization. However, it is important to remember that these theories are not perfect. They do not encompass every organizational situation and there are a lot of circumstantial assumptions made as well. In the following discussion we will analyze the advantages and disadvantages between these strategic theories. In addition I will reflect on how these approaches may be used in my own real world situation.

Future- oriented: Strategic management encompasses forecasts, what is anticipated by the managers. In such decisions, emphasis is placed on the development of projections that will enable the firm to select the most promising strategic options. In the turbulent environment, a firm will succeed only if it takes a proactive stance towards change.