Strategic Management of Technological Innovation by Melissa Schilling

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TABLE OF CONTENTS EXECUTIVE SUMMARY 3 ABOUT GROUPON 4 INDUSTRY DYNAMICS OF GROUPON 5 GROUPON’S INNOVATION 5 SOURCES OF GROUPON’S INNOVATION 5 THE LIFE CYCLE OF GROUPON 5 WHAT BUSINESS IS GROUPON IN? 6 GROUPON’S DOMINANT DESIGN 6 FORMULATING GROUPON’S INNOVATION STRATEGY 6 THE VALUES OF GROUPON 6 GROUPON’S TIMING OF ENTRY 6 GROUPON’S CORE COMPETENCIES 6 GROUPON’S CORE RIGIDITIES 6 IMPLEMENTING GROUPON’S INNOVATION STRATEGY 6 INDUSTRY DYNAMICS 6 GROUPON’S COLLABORATION STRATEGIES 6 PROTECTING GROUPON’S INNOVATION 6 GROUPON’S ORGANIZATIONAL STRUCTURE 6 CONCLUSION 7 REFERENCES 8 EXECUTIVE SUMMARY This project provides an analysis and evaluation of Groupon’s strategies of innovation, highlighting their…show more content…
Through careful¬ planning and strategizing, Groupon has been able to take traditional couponing to a broader and innovative level – spreading promotions and deals right at the fingertips of its users. This report will highlight key strategies that have enhanced this ability. ABOUT GROUPON Groupon is a revolutionary deal-a-day website for business owners and customers all over the world. Groupon has helped over 650,000 business reach over 44.9 million active customers of Groupon across the world, creating the world’s biggest online marketplace for promotional discounts. The company’s mission is to connect buyers and sellers through “price and discovery,” in hopes of making online discount purchasing a daily practice for its customers and merchant affiliates. Groupon connects sellers to patrons for promotional deals for restaurants, spas, fun outings and activities, entertainment events like concerts and theater performances, beauty salons, hotels, oil changes, dental cleanings, and beyond, in hundreds of cities across the globe. All discounts are targeted by regional and the users’ personal preference. During 2008 in Chicago, Illinois, Andrew Mason created Groupon under the original concept of fashioning a social media site encouraging people interested in

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