Strategic Management of Tenfold Organic Textile

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MGW3401 – STRATEGIC MANAGEMENT Tenfold™ Organic Textile Case Analysis Report Lecturer: Dr Chong Yit Sean, Esther Tutor: Dr Tan Seow Kian, Sharon Cheok Huei Chun (24826200) Teoh Tong Aik (26094193) Florian Navintach Zeorelli Samerawickreme (24729833) Clement Marsha (25342754) Habiba Almahrooqi (25384589) Table of Contents Executive Summary 1.0 Introduction 1.1 Purpose of the report 1.2 Company information 1.3 Assumption 1.4 Methodology 1.5 Purpose of Report 2.0 Strategic Analysis 2.1 SWOT ANALYSIS 2.1.1 Strengths 2.1.2 Weaknesses 2.1.3 Opportunities 2.1.4 Threats 2.2 Main issues 2.2.1 Issue 1 2.2.2 Issue 2 3.0 Evaluation of Alternative Strategies 3.1 Alternative 1…show more content…
The second alternative is using the Blue Ocean Strategy to create value innovation by offering different kind of organic apparel to the partner brand. Moreover, blue ocean strategy can help Tenfold to enhance the organization’s strategic position. All in all, the best strategy for Tenfold is the blue ocean strategy since it can decrease the number of its competitors when using this strategy. Introduction Purpose of the report The purpose of the report is to analyze and discuss the main issues that Tenfold organic textile need to improve and provide alternatives to get a superior performance. Assessing the company’s strengths and weaknesses will help Tenfold to have a planned strategy, gain more profit and create a well-known brand. Furthermore, a clear understanding about the opportunities and threats of the organization can help the management to identify the changes and new alternatives that can be made to enhance the organization’s strategic position Company information Tenfold Organic Textiles is a company that manufactures naturally dyed organic cottons which was founded by Leah Weinstein and her brother Paul Weinstein in 2006. Tenfold’s main mission is to provide organic apparel using naturally dyed fibers by reducing the use of the chemicals in textile manufacturing. They believe that fashion industry should not pollute the environment with chemicals and synthetic dyes. In order for the

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