Strategic Objectives Of The United Kingdom

Morrison’s is a food retailer which was established in 1899. Morrison’s started off as a stall at a local market in Bradford run by William Morrison and has since grown to be the UK’s fourth largest food retailer. Morrison’s aims to, “attract, motivate and develop people to ensure that Morrison’s becomes the ‘food specialist for everyone’”. In addition to Morrison’s being a supermarket it also offers a range of other services; cafés, recycling, dry cleaning, photo printer, petrol station and pharmacy. Morrison’s is highly customer orientated as they try to provide the best service to their customers by providing them with high quality and reasonably priced items.

Yahoo and google have the Revenue at $73,785,000,000 for 2016 which is a $1,167,000,000 increase from 2015 when they were at $72,618,000,000. However this increase does not continue into the income statement on 01/28/17 where their revenues fell to $69,495,000,000 which is about a 6.17% decrease as compared to the 1.61% increase from the prior years. Even 2014 to 2015 saw an increase in revenue of $1,339,000,000 equating to a 1.88% increase. The profit shows a similar tended expect when a discontinued operations is involved by resulting in a loss for 2015 of $1,636,000,000. Both 2016 and 2017 reports show a profit however 2016 is gain lower than the statement for 01/28/17 with profit dropping by $626,000,000 translating to a 22.87% less

during year 12 and year 13. However, in year 13 and year 14 total current assets fell

5. Capacity and facilities. After reviewing the video I see that their facilities are in poor conditions making it harder for many to work that type of environment. The administrative office have no space/order to them along with their shipping or receiving department affecting how the company flows on a daily bases. Not having enough space along with clean, organized facilities can affect the produce and output of a company.

operating profit reached $396.7 million in FY2012, an increase of 47.6% over FY2011. Also, the net

Staff travel, transport and accommodation- Cost of staff travel and associated costs for sales, etc.;

Staff travel, transport and accommodation- Cost of staff travel and associated costs for sales, etc.;

revenue increased by 13.1% from $513m in 2011 to $580.22m in 2012, its operating income decreased by 7.8% from

Morrisons is the fourth largest chain of supermarket in the UK, headquartered in Bradford, West Yorkshire, England. It was founded in 1899 by William Morrison. Until today, they operated more than 500 stores across the UK. According to statista, it shows Morrisons currently owns 10.8% of market share in the retail industry.

The company reported a loss in net revenue for FY2015 was 19.1 million compared to FY2014 which was 19.2 million. Following the decline in revenue net income

The Net Profit Margin in 2012 was 10.5% while in 2013 it was 66.6%. This increase in the Net Profit Margin can be attributed to the increase in net profits after taxes despite the fact that there was a slight decrease in revenues.

All the costs by a company can be broken into two categories, fixed costs and variable costs. Costs that are independent of output are called fixed costs. Fixed costs remain constant throughout the relevant range and are usually considered sunk for the relevant range. Buildings and machinery are included inputs that cannot be adjusted in the short term. They are only fixed in relation to the quantity of production for a certain time period. The cost of all inputs is variable, in the long run.

The sales revenue decreased from 9 million to 6 million in 12 years and also they incurred operating losses.

Revenues for the period rose 20% - again on a yearly basis - to reach 4.65bn euros, in line with forecasts.

➢ Fixed costs - with high fixed costs as a percentage of total cost, companies must sell more products to cover those costs, increasing market competition.