Strategic Operations Management Case Study

Kudler plans to expand these areas in the future, providing a multitude of specialized classes to its loyal customers. Offering cooking classes in many areas of the store makes customers more interested in shopping the store and learning new techniques in cooking healthy fares for their families. In addition to offering these classes, the employees are to be cross trained in many areas to provide a pleasant shopping experience for Kulder 's customers. The customers will also be provided with brochures of the dishes they will learn in the store that will provide the recipe and food suggestions that will go with the main dishes taught in the class. This suggestive information has been proven effective in marketing strategies; therefore, Kudler will use this suggestive marketing technique to increase the buying desires of the customers.

“Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area” (Kudler Fine Foods, 2011) that needs to enhance its marketing

Kudler needs additional market research in the control, monitoring, feedback to evaluate the plan. The marketing strategy will prove success if the company finds new ways for consumers to think of Kudler first when it comes to gourmet and fine foods. Kudler’s products have to stand apart from its competitors to appeal to people. The right price, placement and promotions for the gourmet grocery store will give the stores an advantage over its competition.

The mail order catalogs empowered consumers to buy status purchases such as, things for their homes that shape their environments. Thus, history changed forever, especially in the west, society evolved from a culture of need to a culture of desire. The desire to capture the consumer’s attention became more competitive and brands felt the pressure to distinguish themselves from their competition. This lead to the development of unique selling position (USP) and like the pitchmen 100 years earlier made unscrupulous claims.

The three questions listed above identified some key areas of opportunity for Kudler Fine Foods. It is obvious that Kudler Fine Foods needs to conduct further research in the areas of product selection, value of products, and customer service. Kudler’s current marketing strategy identified programs to focus on high end products and services through specialty cooking clinics and a high-end frequent shopper program. With the results of the 2008 survey it would be a waste of resources to implement these marketing initiatives. Through survey responses it seems that Kudler customers would much rather see a wider variety of products in the stores with better pricing. Kudler customers are looking for more selection and more value. One of the marketing initiatives did include customer training which was also identified by the survey. The Kudler customers stated that the employees were not very courteous, which will keep customers away from the stores. No matter what products your store has, if the customer service is poor, you will not be successful.

Kudler is intensifying their services by offering parties hosted by world renowned chefs for their existing clientele in which these chefs illustrate how to prepare and arrange gourmet foods. As well, Kudler’s puts forth a frequent shopper program for the consumers who pay for items regularly with the construction of a loyalty points program. Therefore, the plan will endow patrons with points in which the customer can trade in for high ticket items, airline upgrades, and specialty food products, Kudler Intranet Site, (2011). However, though Kudler has implemented the aforementioned initiatives in an effort to catch the attention of new patrons and stimulate or raise existing customers purchase habits questions come to mind.

Kudler Fine Foods uses a strategic plan to be successful. Their strategic plan is in their mission statement. They want to offer high quality products from around the world and have knowledgeable customer service that gives the shopper a delightful experience. This plan intertwines with their marketing strategy. By advertising they have excellent customer service and products they are hoping to attract not only the average shopper but the higher class shoppers as well. Kudler performs well in its market because it continues to make a profit. Kudler uses customer surveys to determine its success. These surveys are filled out by the customer to explain how their shopping experience was. The surveys created and given by Kudler include questions about the store itself, merchandise and the customer service. Customers can let Kudler Fine Foods know how convenient the store hours are, how appealing the atmosphere and décor of the store is and if the store provides a good selection of products. Merchandise is assessed by customers answering questions about the selection,

Customers want to get exactly what they need, even if they have to pay a higher cost or wait a little longer. Companies which serve these types of customers are committed to improving “customer intimacy”. For example, Honda, British Airways.

This report demonstrates the evaluation of current performance of JD Sports Company. Method of Analysis includes Ansoff’s matrix and Porter’s generic growth strategies to discuss the nature of the market which JD Sports invest in. The financial methods are including the flexibility and stability of JD sports which judged by the liquidity, current ratio, operation capital, gearing and profit margin of this company. These figures could be collected from the annual report or balance sheet. This report analyzed the JD sport’s position in the market, and used generic and external growth method to expand market size. Such as acquired a lot stores to improve business profitability. Obviously, JD has expanded to the European

The dealers did not maintain any warehouse and hence, expected all the storing from the manufacturers. The manufacturers had to fulfill the orders by delivering the finished goods that was in the inventory and manufacture on expedited basis.

Globalization changes have impacted Burger King in the following ways; since the company began in 1953 with its first restaurant in Jacksonville, Florida and opened several locations across the United States, the company began its international expansion in 1969 with its first international franchise location in Canada, followed by Australia in 1971, and Europe in 1975. The setting up of franchises outside the United States was as a result of fast food opportunities arising outside the United States. So as to fully integrate in the international market, Burger King had to adopt and embrace

„h It results in quicker delivery time due to the faster distribution cycle of products being shipped directly from the wholesalers.

A central aspect of the dynamic problem facing a business in an evolving and competitive industry is the decision about additions to productive capacity. The purpose of this report is to provide strategic advice for the CEO of Bonkers Chocolate Factory (BCF), the U.S division of a multi-national candy company operating in the highly competitive chocolate products market.

A central aspect of the dynamic problem facing a business in an evolving and competitive industry is the decision about additions to productive capacity. The purpose of this report is to provide strategic advice for the CEO of Bonkers Chocolate Factory (BCF), the U.S division of a multi-national candy company operating in the highly competitive chocolate products market.

Future- oriented: Strategic management encompasses forecasts, what is anticipated by the managers. In such decisions, emphasis is placed on the development of projections that will enable the firm to select the most promising strategic options. In the turbulent environment, a firm will succeed only if it takes a proactive stance towards change.