Strategic Philanthropy Project

1713 WordsJul 26, 20117 Pages
Introduction: Strategic philanthropy is an endeavor of the company in aligning its goals and markets with social responsibility in the community. McDonald’s company has effectively participated in corporate social responsibility (Goodsearch). The company has demonstrated a continuous trend in changing the world. The area of concentration has been environmental conservation and community social services development. To achieve this, the company works in unison with suppliers and its owners or operators. According to Kotler and Lee, McDonald’s CEO Jim Cantalupo in 2003 stated that the program of McDonald on social responsibility has no basis of season endeavors, but it is a continuous process for the company. The CEO further claimed…show more content…
These youths were to take part in the Olympic Youth Camp. The winners of various events in the Olympic Youth Camp received honors from McDonalds in the form of international news. The results of the event led to McDonald advocating for support of the youth so that they can bring back to their communities through their outstanding activities. McDonald further sponsors approximately 500 youth football teams (Europa 290). In this, McDonald provides the teams with football kits. In addition, McDonald sponsors Family Areas in football stadiums. This endeavor of McDonald’s in participation, in sponsorship of social activities, leads to gaining of a positive public image. Environment: McDonald has an established environmental program, which focuses on supply chain practices and operations in the restaurant-level operations. The supply chain focus is on Environmental Scorecard for processors and Sustainable Global Fisheries. In addition, McDonald has active participation in preservation of Amazon rainforest vulnerable areas. To undertake this measure, McDonalds collaborates with other environmental stakeholders, such as Greenpeace and suppliers. The combined effort aims at attaining global social responsibility including animal welfare and taking into consideration of the supplier employment practices. Operations in restaurant level, which aim at environmental
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