Strategic Philanthropy Project

McDonald's continues to impress me about their dedication to corporate social responsibility. Choosing to include Communications and Engagement in their sustainability priorities was a move into the future of their customers. McDonald's is choosing to listen and speak where their customers are; online and on social media.

The topic was “McDonald's Takes Olympic Stage to Announce Advances in Children's Well-Being, Menu Innovation and Access to Nutrition Information”. The message was communicated by McDonald’s US President and CEO, Don Thompson, McDonald’s U.K. CEO, Jill McDonald, Chief Brand Officer Kevin Newell; and, McDonald's Executive Chef Dan Coudreaut. Along with the press release, McDonalds opened up 4 Olympic Restaurants that served various menu items with an assortment of tastes and nutritional values (Hary,R 2012).

McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries, as well as they have acquired over 31,000 restaurants in the world now. McDonald’s brand mission is to be customers’ favourite place and way to eat, they are aligned around a global strategy called the ‘Plan to Win’, they also committed to continuously improving their operations and enhancing their customers’ experience. As we all know that McDonald’s had successfully achieved their goal through out the years. (aboutmcdonald’s, 2012) Apart from this, as McDonald’s is a worldwide company, they also had the social responsibility to return the community; therefore, the ‘Ronald McDonald House Charities’ was

McDonalds operator's attitude of doing in unethical business practices with its namesake of charity. This issue have been highlighted as ethical and Ronald McDonald Houses Charity can mean by a huge loss of outside donors because everyone are assume McDonald has it covered which makes people to believe that McDonald’s sponsors the organization 100 percent fund of Ronald McDonald Houses Charity. Actually, McDonald doing donation is to encourage customer and public to contribution to the community. A small financial contribution can lead to a difference amount of donations and as what Sheila Musolino, chief operating officer of the charity said "Ronald McDonald House Charities helps approximately 12,000 families every single night around the world and this would not be possible without

Due to globalization and increased competition in the fast food industry, a very complex environment is created for McDonald’s. There are various internal and external environmental factors affecting the functions of McDonald’s corporation and demands for new innovations. The factors are as follows:

In this week’s lesson we are looking at the importance of having a chart of accounts in our nonprofit business. At HOPE which is the business that I support. The main focus is to house and provide support to those who are homeless, mentally ill and may be struggling with dual issues. Because there is a need in a nonprofit to show measurements to determine success in each area. Charts are created for every service area the HOPE supports ( Margolis, S. (2014, 11).

The purpose of this paper is to compare the sustainability practices of two companies in the same industry. The two companies chosen for comparison are The Hershey Company and Coca-Cola Enterprises, both of which are in the consumer staples industry. These two corporations are ranked sixth and eighth, respectively, on the Newsweek Top Green Companies in the U.S 2015. They have taken pride in creating sustainable product designs, having environmentally sustainable processes and supply chain management.

The governing body of a nonprofit organization is crucial to its success as it provides the necessary leadership, planning, accountability and oversight to propel the organization forward. The success of a nonprofit board often hinges on effective planning, policy, meetings and committee work. Board members of Northeast Texas CASA are described as invested in the program and the children they serve.

Both of the categorized health care entities have characteristics that are applicable with their established business models. Differences that may distinguish the two business entities may be minor in detail, but an apparent difference that can clearly be defined and highlighted is their apparent business cultures. (Nonprofit versus for-profit)

As you are aware, our nonprofit goals include using genomic sequencing and analysis for the advancement of education, scientific research and improving social welfare. This requires us to utilize crowdsourcing to fund our efforts.

The business world can define strategic philanthropy as the unique and most effective method for combining company’s marketing goals that are proposing to increase the welfare of society. It is a tool where company combines marketing goal with social responsibility. The strategic philanthropy influences the brand loyalty because it tries to maximize its profit by considering the well-being of the human being. For instance, Target company spends some percentage of their revenue for social well-being and still charge the fair price of their product. Moreover, Target donates a certain percentage of total revenue for education.

Another important recommendation that GPD should implement is one point seven. This recommendation calls for departments to track the level of trust in their communities. This is a step for enhancing the public image of the police. Jake Horowitz, senior associate at the Pew Charitable Trusts, article in the national institute of justice stated “Departments might also consider tracking the level of satisfaction through community surveys. This feedback could be used to design police training and intervention programs (Horowitz. 2007. Pg. 10).” The chief of police in Greensboro expressed a want to get to the root cause of the problem and tracking trust they could have a better grip on what is causing problems.

Being “Green” is an economic and socially driven philosophy that many companies adapt in an effort to help improve the environment and attract more customers into buying their products. Companies claiming to be “Green” started when more customers became aware of the growing effects of global warming and began to show interest in helping the environment by recycling, reusing, and reducing their products. Two companies, McDonalds and Apple, sought to join the Green Movement. They make the company look “Green” by eliminating their waste products that mostly end up in landfills and by saving energy through renewable sources. However, their claims may be questioned because of the way their products are made and the transportation involved in shipping them. In the book, Soil Not Oil: Environmental Justice in a Time of Climate Crisis, Vandana Shiva expresses how companies play a big role in global warming due to deforestation and chemical emissions being released by the burning of fossil

Additionally, on a socio-cultural level, many consumers feel that restaurants partaking in green initiatives and operations are doing their part to not only help sustain the earth but also to conserving natural resources (Hu, Parsa & Self, 2010). “Going green” is not simply a trend in the food service industry but around the world and in all forms of business. Corporate companies consider “going green” as a sensible business strategy in building recognition for corporate social responsibility among consumers concerned with environmental conservation efforts. Lastly, technological initiatives such as Energy Star appliances (dishwashers, refrigerators, ice machines, etc.) and faucets that use less water must also be analyzed in their ecological conservation capability and weighed against their financial costs (University of Notre Dame, 2014).

McDonald’s PLC, is one of the largest fast food chains in the world, with 32,000 outlets in 117 countries. In the UK the first restaurant opened in 1974 and now in the UK stores alone, the chain serves 2.5 million customers daily. In the early 2000’s McDonalds saw for the first time some of its outlets closing, and drastically had to rethink the way that it operated. It was struck with a damaging title of the firm that didn’t care with non-eco-friendly practises, (the ecologist: 2011) and with the negative publicity