Strategic Plan Part III: Balanced Scorecard and Communication Plan
RoseAlisa Campbell
BUS/475
11/21/2016
Nels Holmgren Strategic Plan Part III: Balanced Scorecard and Communication Pan
With the development of the Operations Department, Brink’s will develop a balanced scorecard and communication plan. The balanced scorecard will provide Brink’s meaningful integration of this new department and provide management with a comprehensive view of their business. “It will measure the customer satisfaction, the internal processes and the organization’s innovation and improvement activities" (Dess, Eisner, Lumpkin, McNamara, 2014). These are all operational measures that are needed to drive the future financial performance of Brinks.
Balanced Scorecard
Shareholder Value or Financial Perspective
Market Share Brink’s can increase their market share for this new division by maintaining a strong focus on their customers through advertising online, emails, and physical promotions.
Revenue and Costs To keep costs low, Brink 's will need to shop for reasonably priced equipment.
Profitability This new division of Brink’s will need to convince their current customers to continue contracts by offering renewals at a discounted rate. This will enable existing customers to see the benefit of this new division.
Competitive Position Brink’s will remain a strong competitor by focusing their efforts on this new division and the uniqueness it brings to their company when compared to others in the
Cambridge Behavioral Hospital currently uses a Change Theory. Strategy for most organizations is about change and focus. A firm strategy starts with knowing the external and internal forces that impact the organization’s ability to achieve its most important goals, and then steadily making the necessary changes to direct those forces. “A validation (or invalidation) of the strategic assumptions reinvigorates strategic thinking and provides a basis for investigating whether to change the strategy” (Swayne, Duncan & Ginter, 2008).
Soderberg, Kalagnanam, Sheehan, and Vaidyanathan (2011) presented the balance scorecard as a strategic planning procedural tool used by organizations to balance financial concerns, customer concerns, process concerns, and innovation concerns with the main purpose of developing appropriate strategy in favor of a more favorable market position (p. 689-690). Similarly, Lawrence and Webber (2008) illustrated
The balance scorecard method will cover four main areas or quadrants and those are: shareholder value or financial perspective, customer value perspective, process or internal operations perspective, and learning and growth of the employee perspective. These four main areas or quadrants will help explain how Samsung’s new division, Customers Research and Development will be adopted
The balanced scorecard does not focus solely on achieving financial objectives but also highlights the non-financial objectives .It balances the use of financial and non-financial performance measures to evaluate short-run and long-run performance in a single report . And this is problems faced by Norwalk Division managers. They complained about the continual pressure to meet short-term financial objectives in business that required extensive investments in risky projects to yield long-run returns. Furthermore, the Division-business strategy mentioned in Exhibit 1is not clearly and detailed enough for the whole company ,which is quite simple style and without a clear “quantitative data” as an objective ,it is difficult to communicate to employees and achieve the goals setup by headquarters.
A balanced scorecard is a method company’s use to measure their performance. It includes objectives, strategies, and tactics. This paper will contain two strategic objectives for each of the four balanced scorecard areas (shareholder value or financial perspective, customer value perspective, process or internal perspective, and learning and growth perspective) for H & R Block. It will also have two strategies for every objective, one tactic for each strategy, and two methods to monitor and control the overall strategic plan for H&R Block.
“The balanced scorecard should translate a business unit’s mission and strategy into tangible objectives and measures. The measures represent a balance between external measures for shareholders and customers and internal measures of critical business processes, innovation and learning and growth. The measures are balance between outcome measures, the results of past efforts, and the measures that drive future performance. And the scorecard is balanced between objective, easily quantified outcome measures and subjective, somewhat judgmental, performance…”
Children’s Resale Shop is a store for parents to purchase and sell quality children’s items. Just like any other organization Children’s Stop Resale Shop needs to have a vision, mission, and values in determining the strategic direction of the business. Developing the vision is important to know what direction the business is heading in. Laying out the guiding principles and values will assist in guiding the business in the correct directions. Children’s Stop Resale Shop will assist the community in becoming a better place by setting good examples.
A balanced scorecard is a performance measurement system, which takes into account the customers, internal business processes, learning and growth, as well as financial
Anytime fitness can boost the profitability of the division by convincing current members of purchasing the program by adding it at a lower price because their member status
For existing customers, the owner decides to include one other marketing tool –digital marketing via text to loyal customers about the new product as well. The text will include a discount code to use on a business website.
A Balanced Scorecard is, “A set of four measures directly linked to a company’s strategy: financial performance, customer knowledge, internal business processes, and learning and growth” (Pearce & Robinson, 2009, p. 202). Healthy Place needs to develop a balanced scorecard in order to assist in defining the company’s mission, values, vision, and SWOTT analysis. Herein, the four perspectives, financial performance, customer knowledge, internal business processes, and learning and growth will be discussed as they relate to the Healthy Place mission, values, vision, and SWOTT analysis.
Over the past years, Direct Edge Media has been proud of the reputation we’ve developed with corporations, non-profits, advertising agencies, and graphic designers. We believe in building mutually profitable relationships with our customer by exceeding their expectations and providing them with the expertise and products that foster their continued success.
A balance scorecard is essential for developing a healthy business growing place. It is a vital key for defining the goals and targets of a company as well as the vision, mission and the SWOTT Analysis. A balanced scorecard is, “A set of measures that are directly linked to a company’s strategy: financial performance, customer knowledge, internal business processes, and learning and growth” (Pearce & Robinson, 2013, p. 194). This company will relate the in-building turbines values, mission, vision and SWOTT Analysis with the four perspectives of the scorecard (financial performance, customer knowledge, internal business process, and learning and
A Balanced Scorecard can be defined as a “performance management tool which began as a concept for measuring whether the smaller-scale operational activities of a company are aligned with its larger-scale objectives in terms of vision and strategy” (Wikipedia 2009, ¶ 1). Scents & Things will need to develop a balanced scorecard that will assist in meeting and help define the company’s values, mission, vision, and SWOT analysis. The balance scorecard is made up of four perspectives; financial, customer, learning and growing, and internal process. This paper will define each of the four perspectives objectives, performance measures, targets, and initiatives. The paper will also show how the perspectives relate
This increases their competitive advantage and improves their ability to satisfy customer needs. Specifically, we shall examine the strategies that this business has been applying consistently as well as their current expansion strategy.