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Strategic Pl Balanced Scorecard And Communication Plan

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Strategic Plan Part III: Balanced Scorecard and Communication Plan
RoseAlisa Campbell
BUS/475
11/21/2016
Nels Holmgren Strategic Plan Part III: Balanced Scorecard and Communication Pan
With the development of the Operations Department, Brink’s will develop a balanced scorecard and communication plan. The balanced scorecard will provide Brink’s meaningful integration of this new department and provide management with a comprehensive view of their business. “It will measure the customer satisfaction, the internal processes and the organization’s innovation and improvement activities" (Dess, Eisner, Lumpkin, McNamara, 2014). These are all operational measures that are needed to drive the future financial performance of Brinks.
Balanced Scorecard
Shareholder Value or Financial Perspective
Market Share Brink’s can increase their market share for this new division by maintaining a strong focus on their customers through advertising online, emails, and physical promotions.
Revenue and Costs To keep costs low, Brink 's will need to shop for reasonably priced equipment.
Profitability This new division of Brink’s will need to convince their current customers to continue contracts by offering renewals at a discounted rate. This will enable existing customers to see the benefit of this new division.
Competitive Position Brink’s will remain a strong competitor by focusing their efforts on this new division and the uniqueness it brings to their company when compared to others in the

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