Strategic Plan

2942 Words Oct 7th, 2013 12 Pages
Strategic Plan

Over the past 7 years I have dedicated my time working for Honda Automobiles, a fortune 500 company. I have witnessed success and failure from this organization. The business was so inconsistent that I would go from working 7 days a week for almost 2 years, to being laid off 2 times during the 7 year span I worked there. I would never know my hours, sometimes I worked every day of the week and sometimes I worked 4 days a week. I know that Honda has been and is a successful company. They live by their mission, which is “maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction”
…show more content…
This creates room for many errors within the production parts. Less than 20% of Honda’s global workforce is based in North America, but 40% of their production is done there (Wulffson M.D, 2011). I believe Honda should build in-house production facilities in North America.
2. Increase sales in North America: Expand brand portfolio through the acquisition of an up and coming electrical automobile company. There are 5 new up and coming electric car automobile manufacturers in North America. The acquisition of one of these companies could help spur Honda’s sales in North America.
3. Develop a disaster preparation plan: Japan and Thailand was plagued with many natural disasters in the past few years. This was one of the reasons that Honda became behind in sales and trouble completing sales orders. Honda’s sales were down 11% in 2011 when all the natural disasters took place (American City Business Journal, 2012). If Honda could expand their facilities into countries that are not so susceptible to natural disasters it would help relieve this burden. It would also strengthen their global presence.
4. Strengthen global presence in European market: Honda has a 1.1% market share in the European market. They only have 1 production facility in all of Europe, which makes it difficult to have a presence there. Honda has failed with their marketing, brand image, and product portfolio in Europe. I believe they should work on
Open Document