Strategic Plan For Apple Inc

Apple Inc, best known as Apple is an American based global company that designs and sells electronics, PCs and computer software. The company was established in 1976 by Steve Jobs and Steve Wozniak and was incorporated in 1977. Some of the Apple’s best-known products are the Macintosh range of personal computers, iPod, iPhone, and iPad. By 2012, Apple reported to have more than 300 retail stores located in more than 10 countries in the world and more than 60, 000 employees on permanent employment, and about 2,800 on temporal employment. Despite the success the company, Apple has faced hard competition from other electronics manufacturing companies. The objective of this paper is to develop a strategic plan that will enable Apple improve its position in the personal computer industry. The paper will use Michael Porter’s forces; key success factors, SWOT analysis and the competitive strength to point out specific, workable recommendations that will allow Apple stay afloat and improve its position in the personal computer industry (Gamble & Marino 2012).

Apple Inc. is a software and electronics manufacture that was established in 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne. The first computers the company manufactured were aimed at computer hobbyists, while they worked on making their computer simpler for the non-computer users. They later succeeded in creating the Apple II model which would become one of the most popular computers in the through

Apple Inc. is a leading worldwide retailer of computers, tablets, cell telephones, and other entertainment items. Apple needs new development techniques, product development and a leader in the mobile market. The implementation plan below will show the group of action best suited for the corporation along with the implementation process, assessed risks and financial projections used as the basis for moving the business before.

Apple was founded in 1976 by Steve Jobs and Steve Wozniak. Steve was working for a company and asked to have his own project in building a computer. His boss said yes, so he jumped right on it. They had a rough start at the beginning, but they would soon make one of the most popular computers in the world (Lusted 9-10). Jobs and Wozniak hired a couple of people to work with them and help them make decisions.

Steve Jobs and Steve Wozniak founded Apple on April 1, 1976 in Santa Clara Valley, California. The two built the Apple I out of a garage and sold it. The first Apple I computer did not include a monitor, keyboard, or casing. Due to the high demand for the Apple I, Jobs realized that there was a market for small computers. He also realized that he could market the company's name and the computer's user-friendly look.

Apple Company Incorporated was founded on April 1, 1976. Apple was established by Steve Jobs and Steve Wozniak. Both Steve Jobs and Steve Wozniak sought to create computers small enough to be placed in households and workplaces. Furthermore, they wanted a “user friendly”computer . The first Apple product was built in Job’s garage. Moreover, the first Apple computer was sold and Apple’s sales jumped from $7.8 million in 1978 and to $117 million in 1980. The first computers were a triumph. However, Wozniak left the company in 1983. But Jobs made a deal with Adobe, a small company and the creator of the PDF (Portable Document Format). Together, Jobs and Adobe introduced desktop publishing. IBook, a personal laptop, was introduced by jobs and a while later MP3players ,more commonly known as iPods, were announced. Later, the media player software, iTunes was presented. Later, the iPhone and Apple TV were created. In January 2010, the first iPad was released. One year later on October 5, 2011, Steve Jobs died.Yet his legacy, Apple, continues.

Apple Inc. is a corporation that designs and manufactures computer hardware, software and other consumer electronic products. The company is known for the Macintosh personal computers, iTunes media applications and the iPod personal music players. Apple was founded in April 1976 by Steven Wozniak and Steve Jobs, both college dropouts. In 1976, Wozniak and Jobs created the Apple I computer which did not have a keyboard or power supply for a computer hobbyist club. Later that summer Wozniak started his development of the Apple II, which

Apple Corporation was initially operating into the personal computer arena but later diversified into other segments. The change was brought by changes in management and differences in views that were coupled with missed opportunities resulting in loss of competitive advantages. The company currently operates in the music and personal computer industry as part of its initiative to continue providing innovative products for its customers. Despite venturing into different industries to enhance competitive advantages, the corporation is still confronted by intense opposition across all its business segments or industries. The aggressive competition is mainly because the markets for personal computers, mobile communication devices, consumer electronics, and digital music services are increasingly competitive. The competitiveness of these markets is also attributed to the rapid technological advancements that constantly increase the capabilities of these devices. In light of the increased competition, the Apple Corporation needs to develop and establish measures for sustaining competitive advantage with evolving external environment and executive succession.

Stephen Woziniak and Steve Jobs founded Apple Computer in 1976, which was called the Apple I, then in year 1978 just two years after, Apple II was introduced. More than 10,000 units were sold which relatively was a success, Macintosh (Mac), which dramatically change personal computer. iMac, iBook, iPod, iPad, iPhone, and other come from the lineage of Apple.

This paper comprehensively describes the marketing plan of a charismatic organization Apple Inc. The main focus of the paper is to describe the most important marketing strategies which Apple has espoused from the date of its emergence and different challenges which it has faced from time to time. The paper begins with an introduction to the organization. Apple Inc. is an American MNC; engaged in the business of developing and marketing of IT products. Apple has expanded its business operations all over the world. Every product which Apple introduces has its own target market; it develops marketing plan and strategies for each of its products separately (Apple, 2012). Apple's strengths include strong brand image, financial strength, product and process design, and highly efficient operations management while high prices and inability of up gradation of some products are its main weaknesses. Apple has threats from its competitors, increasing costs, and economic situations but has greater opportunities in entering new markets, making strategic alliances, and bringing innovations through efficient R&D. Before entering new markets, Apple has to analyze the business environment through sensitivity analysis, and then decide a framework for the future strategies.

Introduction The intention of presenting this report is to give a full strategic appraisal and evaluation of Apple Inc. In 1976, the company was founded in a garage in Santa Clara, California. The American multinational corporation mainly involves in designing and marketing consumer electronics, computer software and as well as personal computers. Differentiation is the current strategy position of Apple Inc. There are five main firms in the PC industry and among them; the world’s leading brand is Dell. Apple’s major target is to sustain their present strategic position and to take over the market position as a leader. The key stakeholders include Steve Jobs, employees, lenders and the government.

It is beyond all doubt that Apple Inc is one of the most successful and well-known companied all over the world nowadays. What’s more, the company is considered to be the leader of the industry The Apple products are of high quality and in high demand on all the markets. Apple services and stores are the gold standards for all the followers and niche players of the industry. Moreover, the majority of Apple customers are extremely loyal to the brands. Once they started using its high-technical products they keep doing it. At the same time the market share of the company is increasing constantly. Probably all the competitors are questioning what is the key to Apple Company’s success. It is important to note that the whole strategy determines the success of the business and the strategic analysis of the company can help to identify the main criteria. Thus, the object of the research paper is to develop a strategic analysis of Apple Inc, including its internal and external environment.

Apple’s history dates to 1974 when two men, Steve Jobs and Steve Wozniak had a vision that inexpensive home computers would soon be in demand. Two years later, Jobs and Wozniak built their first computer in Jobs’ family garage, they named it Apple I. On April 1, 1976, the Apple Computer Company was established.

Apple computers was established on April 1, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne and incorporated on January 3, 1997. The first Apple Computer was put together by Steve Wozniak and sold for $500.00. The computer, called Apple I, went on sale in July of 1976 and consisted of a circuit board, keyboards and screens. While Wozniak built the computers himself, both he and Jobs and sold them to a computer store, the Byte Shop, in Mountain View California.

In its infancy, Apple Computer Inc. began with the Macintosh personal computer. The company was founded on April 1, 1976. The founders were Steve Wozniak and Steven Jobs. They incorporated the company in 1977, on January 3rd, in Cupertino, California. In the twenty years that followed, the company produced personal computers. Besides the Macintosh, Apple Inc. made Apple II, and the Power Mac lines. Although they lasted for decades, during the 90’s the company experienced some turbulent times with low sales and market share. Steve Jobs left Apple Inc. and came back in 1996 when his company, NeXT was purchased by Apple. In 1997, Jobs became the interim CEO. In later years it became a permanent position for him.