Strategic Plan For Strategic Marketing Plan

1206 Words Feb 4th, 2015 5 Pages
2. Introduction to Strategic marketing plan means consciously choosing to be clear about TCC direction in relation to what’s happening in the dynamic environment. With this knowledge, you’re in a much better position to respond proactively to the changing environment. Strategic plan is the formalized roadmap that describes how TCC executes the chosen strategy for membership base. A plan spells out where an organization is going over the next year or more and how it’s going to get there in order to increase the memberships. Typically, the plan is organization-wide or focused on a major function such as a division or a department. A strategic plan is a management tool that serves the purpose of helping an organization does a better job; business requires forums to gather opinions of business, networking meetings and regular event.
2.1 Market development
TCC can grow by leveraging the product knowledge to reach membership for Small businesses. More than likely have spent time and money developing product and service offering. Regular surveys assuming you’re happy with your current offering, extending it into new markets is a logical next step. This is aptly called a market development strategy. Identified potential new markets as opportunities; use these strategies to reach them. Here are some quick considerations to make before executing a market development strategy covers the two types of market development strategies.

2.1.1 Defining Primary Target Market…

More about Strategic Plan For Strategic Marketing Plan

Open Document