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Strategic Plan For The Genre Books Project Essay

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Strategic Plan

For

The Genre Books Project

Prepared by
JYST Consultants

Date
09/08/2005

Table of Contents
Executive Summary 3
Mission Statement 4
Key Performance Areas 4
Strategic Goals 4
Goal: Provide technological features to achieve a more convenient and friendly service, suited to the customers and their needs. 5
Strategic Objectives 5
Tactical Objectives/Strategies 5
Critical Success Factors 5
Goal: To encourage and prepare our human resources team to enhance their knowledgeable skills 7
Strategic Objectives 7
Tactical Objectives/Strategies 7
Critical Success Factors 7
Goal: Increase growth and development through business expansion 8
Strategic Objectives 8
Tactical Objectives/Strategies 8
Critical Success Factors 8
Goal: Entry of our bookstore into the existing market, and being recognised due to our unique style 9
Strategic Objectives 9
Tactical Objectives/Strategies 9
Critical Success Factors 9
Goal: Ensure the overall quality of the products we sell and the customer service we provide 10
Strategic Objectives 10
Tactical Objectives/Strategies 10
Critical Success Factors 10
Goal: Exploit strengths and growth opportunities in existing markets 11
Strategic Objectives 11
Tactical Objectives/Strategies 11
Critical Success Factors 11
Concluding Statement 12
Appendices 13
SWOT Analysis 13
Strengths 13
Weaknesses 13
Opportunities 13
Threats 13
Porter’s 5 Forces Analysis 14
Competitors (Competition & Alliances): 14
Threat of new entrants: 14
Power of

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