Strategic Plan For The Liquor Market

2010 Words9 Pages
Introductory Statement This strategic plan has been developed by Diana Gomez, Henry Carrillo, and Bekim Bunari in order to provide management with strategies that will help the company to continue succeeding in the liquor market as well as facilitating the company with proposals that can help Patrón Spirits company capturing prospect consumers. Company and Product Overview: Company’s Background In 1989 Paul Mitchell Systems co-founder John Paul DeJoria, and entrepreneur Martin Crowley launched The Patrón Spirits Company with the singular goal of producing "the best tequila in the world." They took the 100% pure Weber blue agave, grown in the hills of Jalisco Mexico, and blended traditional techniques with modern technology in order to create today’s world 's first ultra-premium tequila. Under the stewardship of DeJoria and former Seagram executive Ed Brown, a new distilling and bottling factory was built in Jalisco, Mexico. With the guidance of the renowned master distiller Francisco Alcaraz, the new factory (the Hacienda del Patrón) was designed to be state-of-the-art with a core steeped in tradition.Patrón Tequila is today the world 's number one ultra-premium tequila, available in more than 140 countries across the globe. (The Patron Spirits Company, 2012) Patrón Tequila Spirit company’s portfolio offers twelve distinctive ultra-premium products; Gran Patrón Burdeos tequila, Gran Patrón Piedra tequila, Gran Patrón Platinum tequila, Patrón Añejo tequila, Patrón Reposado
Open Document