Comcast Corporation Executive Summary For the past 45 years Comcast Corporation has provided customers with variety of entertainment. Comcast is the fourth largest cable company in the world. Comcast is now serving more than 21 million customers. Comcast Corporation innovatively provided millions of customers with products and entertainment around the globe. Comcast Corporation has merged with different telecommunication companies as well as other entities such as E! Entertainment television, QVC, and others channels. Comcast Corporation goal is to become the number one cable provider in world (Comcast, 2008). Comcast is planning expanding globally. With the main competition with the Dish Television Network. Comcast’s have devised …show more content…
Every Comcast employee must know how to provide the best customer satisfaction to their customers. In order to make a customer happy they must establish a great relationship with their customers. By becoming customer-focused they are able to reposition themselves and provide the very best customer service. These mission, vision, and values will help Comcast to reach their goals for the shareholders, board of directors, CEO, and employees. Comcast will continue to provide customers with high quality entertainment and telecommunications services. The mission, vision, and values of Comcast are striving to become the number entertainment and telecommunication company in the world. Environmental Analysis a) Internal Environment- Strengths and Weakness of the Comcast Corporation: Comcast is the leading cable telecommunications and Entertainment Company in the industry. Their strengths lie in their products and the will to explore and improve with their services. They always continue to provide customers with new and improved services and continue to build on existing services. Comcast is the fourth largest cable company in the world and served customers in 39 states with over 24.7 million cable customers. (Comcast, 2008). The chart below shows the amount of subscribers in the country: The weakness of Comcast is: the lack of
I just feel like the care about their customers too much than other companies do because when I was reading the tweets that they post it was all about how they can help their customers. I just feel like other companies just want you to buy their stuff instead of focusing on what the customers wants. For example I went on the DIRECTV twitter page to see what they are twitting to help the customers all I saw was a lot of tweets about football games and basketball games. You can say that connecting with their customers, but I don’t think it is at all. What DIRECTV need to do is what Comcast is doing which is make sure your customers are getting the help they need from your company instead of talking about how the football games and basketball games are
The purpose of this assignment is to create a brief outline of how BCE Inc. (Bell) operates as a company. Bell is one of the largest telecommunications and media companies in Canada. Bell has established itself as a well-known and respected company by putting first and offering reliable products and services. By collecting secondary research, it is possible to have a better understanding of Bell’s market strategies and objectives.
As a publicly-traded corporation, Adelphia, Inc. was one of the largest providers of cable services in the United States. After the company went public, it was learned that the company had materially
Dish Network’s leadership team always puts consumers first when conducting business and states that perfection is their standard. To achieve this goal, Dish Network follows the principles of double checking their work and doing what they say they will do to fulfill the consumers’ needs and delight them. Dish Network runs a 24/7/365 operation in order to take care of all their consumers all the time. Dish Network keeps exploring in the cable and pay
Currently I have Comcast the question is will I keep them after my research is done? Comcast is known for their reliability as it relates to continuous service during weather changes such as rain, high winds, and storms. Comcast is always offering deals to new customers to sign up for their services. They offer cable TV, internet, voice, and home security system.
“Verizon Communications Inc. (Verizon) is one of the world’s leading providers of communications services. Verizon’s wireline business, which includes the operations of the former MCI, provides telephone services, including voice, broadband data and video services, network access, nationwide long-distance and other communications products and
Comcast Corporation, based in Philadelphia, PA, with its bundling services operates as a media and technology with its two primary business, Comcast Cable and NBCUniversal. Comcast sprung into life in 1963 and went public in 1973 (James, 2014) It has acquired many corporation to take a firm stand where it is at today. Comcast Cable is nation’s largest video, high-speed Internet which has continuously increased its speed 13 times in last 13 years which now offers up to 505 Mbps to residential customers and up to 10 Gbps to businesses as well as phone services under XFINITY brand (Comcast, 2014). NBCUniversal operates in media, entertainment and sports cable network, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures and Universal Parks and Resorts (Yahoo Finance, 2015). Comcast also invests heavily in innovative businesses that represent the next generation of entertainment, communications and digital technology by partnering with entrepreneurs who have the vision, passion and tenacity to succeed (Comcast, 2015).
Comcast Corporation is the nation's leading provider of cable, entertainment and communications products and services, with 24.1 million cable customers, 12.4 million high-speed Internet customers and 3.5 million voice customers. Comcast is principally involved in the development, management and operation of broadband cable networks and in the delivery of programming content.
Rogers Cable is the leader in Canada’s cable television market, with a over 2.3 million cable television subscribers and 500000 internet subscribers. In 1993 the Canadian government relaxed the norms of telecommunications industry followed by an application in 1999, allowing local carriers to change the content of the information passing through their networks. This led to increased competition in the market and the customers enjoyed a lot of choice. As such Rogers Cable focused completely on increasing its subscriber base and
In 1963, with the purchase of American Cable Systems and its 1,200 subscribers in the city of Tupelo, Massachusetts, Ralph Roberts founded Comcast. By 2016 Comcast is one of the nations leading providers of entertainment, communication as well as cable products and services. Nationwide Comcast has over 100,000 employees; each day the company provides over 142 million phone calls, over 136 million emails and over 12 million received voicemails. To date Comcast is the leading cable provider in 19 states nationwide. Since 1963 Comcast has continued to grow with monumental purchases as well as mergers that were blocked by the government in efforts to stop a potential monopoly. Throughout the company’s history, it has grown in three categories Cable, Phone and internet.
Comcast beats competition by providing excellent products and services to its customers. This is especially important in a fast-pasted changing world that leans more on technology every day. Comcast has been the leader in being up-to-speed in the latest advances in technology and options for its customers.
Comcast has to balance all of these factors in their macroenvironment while making their internal business decisions and deciding how to price their advertisement slots and subscription charges.
According to Stafford and Heilprin, “American Cable Communications (ACC) was one of the largest cable operators in the United States (AirThread Case).” ACC serviced roughly 24.1 million video subscribers, 13.2 million high-speed internet subscribers, and 4.6 million landline telephony subscribers. In 2007, ACC saw revenues of $30.9 billion and had net income equaling $2.6 billion. In order to adapt to the changes in the industry, ACC started aggressively acquiring smaller companies, which resulted in huge customer growth and the development of, “a strong corporate finance team with significant acumen in identifying, valuing, structuring, and executing corporate control transaction (AirThread Case).” That being said, ACC has set its sights on yet another company--AirThread Connections--with the expectation of further revenue growth and customer acquisition and retention.
I have always believed customers are the focal point of any business. I found that having satisfied customers does not mean you are doing a good job. It may mean the customers are satisfied because their expectations are so low and there is no one else doing any better. Having
1948 was the first-year cable services began in the U.S. Since then cable has evolved over the years and is becoming increasingly more expensive annually. Nevertheless, several individuals are still selecting cable as their content provider, when streaming services like Netflix, Hulu, and Amazon exists. Streaming services are a superior alternative to cable because they are convenient, offers a wide variety of content for a reasonable price, provides content options based on viewer’s preference, and they do not have any commercials.