Strategic Plan Part 1: Conceptualizing a Business Essay

1287 Words Oct 8th, 2012 6 Pages
Strategic Plan Part 1: Conceptualizing a Business

Strategic Plan Part 1: Conceptualizing a Business
Strategic planning is critical to the success of any business, especially new emerging ones. “Once a firm has committed itself to a particular strategy, its image and competitive advantages usually are tied to that Strategy”(Pearce & Robinson, 2009, P. 3). This strategic plan will map out the path for Bentley IT Services. The definition of the business and customers is evident in the mission statement. The intended future of the company is consolidated into clear vision statement. The core values of the company server to guide the company in all endeavors. These mission, vision, and values will guide the company on its journey.
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Bentley IT Services Mission Statement: Bentley IT Services is a leader in the IT consulting field, committed to exceptional client service and implementation of technological solutions with the most knowledgeable and adept staff in the industry.

Company Vision
Successful companies have a vision of who they are, what makes them successful, and where the company is going. A company’s vision statement tells the customers, employees, and shareholders what direction the company is headed in the future. “A vision statement presents the firm’s strategic intent that focuses the energies and resources of the company on achieving a desirable future” (Pearce & Robinson, 2009). A vision statement is usually for a three to five year period. Bentley IT Services Vision Statement: Bentley IT Services strives to be the premier IT consulting company, enabling our clients to achieve their goals through technological implementations.
Core Values
Values are another important key in designing a strong strategic plan. Core values are the basic principles that guide the decisions of the company as a whole and as individuals, through different strategies and actions. They outline the expected behavior of the collective company and the individuals in its employ while conducting the day-to-day business of the organization. These values set the tone for the company, as they strive to live up to their