Essay about Strategic Plan, Part I: Conceptualizing a Business

679 Words Sep 25th, 2011 3 Pages
Strategic Plan, Part I: Conceptualizing a Business

Kendra Scheidt


September 12, 2011

Heike Soeffker-Culicerto

The CupCake Café is a cupcake shop that specializes in providing traditional and customized cupcake creations. The CupCake Café will be home to 14 different flavored cupcakes some traditional others unique to the CupCake Café. Once a month one lucky customer will have the opportunity to create or select the cupcake of the week, and at the end of the year there will be a party highlighting the 52 weekly flavors. The CupCake Café cupcakes are freshly made every morning.

The mission of a company is the unique purpose that sets it apart from other companies of its types and identifies the scope of
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Shareholders: to ensure our shareholders and franchise owners benefit from their investment we must follow each guiding principle daily.

To expand the CupCake Café brand the franchise owners will establish a café in his or her city. Our goal is to compete in our industry by providing a quality product with a limited number of stores. To ensure franchise owners will succeed we will offer support from the beginning to the grand opening and beyond. We will assist the new owners with location selection, negotiating a lease agreement, design, layout, construction, purchasing equipment, training, marketing, support during the grand opening, and ongoing marketing and day-to-day operation support (Gigi’s Cupcakes, 2010).

Our goal in the communities that we serve is to become the local gathering place within the community. In our stores we want the customers to feel like invited and welcomed guest where, they will be able to enjoy cupcakes, beverages, free WI-FI and for a brief moment be able to slow down life’s hectic pace.

A company is known for the product or service that it provides to its customers. To ensure the customer receives a quality product or service a company must create a mission statement that identifies the product and market. A vision statement for the company is also created to express what the company is striving for in the
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