Strategic Plan, Part III: Balanced Scorecard

1 Improved productivity: improving the efficiency will help the organisation to produce more products/ goods for the same overheads, whilst earning better profits

I have attained information about the different plans that the industry offers and gained knowledge about their goals for a judgement free gym. I have worked in the customer service industry for the last 5 years. Therefore I have gained the ability to work with a variety of personality types. I know how to directly converse with essentially anyone who comes my way. I will be able to combine my background in fitness with my pristine customer service ability to ensure that every single person I work with feels motivated to succeed and receive quality

A balanced scorecard is a method company’s use to measure their performance. It includes objectives, strategies, and tactics. This paper will contain two strategic objectives for each of the four balanced scorecard areas (shareholder value or financial perspective, customer value perspective, process or internal perspective, and learning and growth perspective) for H & R Block. It will also have two strategies for every objective, one tactic for each strategy, and two methods to monitor and control the overall strategic plan for H&R Block.

Andrea Tierney opened Aradia fitness London (AFL) in London, Ontario, in 2005. The majority in come of the fitness club is to offering poles dancing class to local London. Tierney wants to lunch a new exercise program TRX which could help decrease attrition rates, and support poles dancing program at the same time. Tierney have a make decision in a very short period of time, which include an appropriate price point and promotion strategy to ensure success of the TRX program. Tiernry’s ultimate goal is to offer both classes as complement to one another.

Alternative two will be able to achieved program goals while keeping cost down only if in house training is determined to be the appropriate route to decrease employee workloads. By choosing to use an outside training facility instead this will compromise the efficiency of this

Children’s Resale Shop is a store for parents to purchase and sell quality children’s items. Just like any other organization Children’s Stop Resale Shop needs to have a vision, mission, and values in determining the strategic direction of the business. Developing the vision is important to know what direction the business is heading in. Laying out the guiding principles and values will assist in guiding the business in the correct directions. Children’s Stop Resale Shop will assist the community in becoming a better place by setting good examples.

Fitness is in. The percentage of people belonging to health clubs and gyms has doubled over the past 20 years. More growth is expected, fueled by an aging Baby Boomer generation in search of eternal youth and the reality that regular exercise can prevent or control diseases that are driving health care costs relentlessly upward. The 24/7 fitness opportunity is the newest model of fitness centers today.

If customers are able to work out in their home, without technical difficulty with the software or equipment there will not be many calls to technical support for the service. Monitoring complaints about the service can be a good measure of the new division performance.

Our company, Eli-Gar LTD. are the parent company of Gold’s Gym of South Texas and have been in the fitness industry since 2005. We have focused our growth in North Laredo and the Rio Grande Valley, however, in recent years our group have come to the realization that Laredo is a very different city from what it was 11 years ago. In the past, many businesses may not have deemed it financially responsible to invest their money in an underdeveloped area such as South Laredo, but times have changed and we feel that South Laredo deserve all the amenities and services that may currently only be offered in North Laredo.

Pure Gym, the UK’s Budget gym giant, launched in 2009 by Peter Robert with the pioneer of an affordable, flexible and high quality fitness operator in the UK. By starting with four sites in Leeds, Manchester, Wolverhampton and Edinburgh, Pure Gym has completed the expansion of further 94 gyms from Aberdeen to Southampton. Not to mention, the acquisition of LA Fitness and its 43 fitness clubs has enhanced the opportunity of affordable fitness centres to people across Britain, particularly in London and the South East. The nature of business lies within five market characteristics involving heavy technology and web use, gym-only proposition, ability to operate club with a single person, scope to operate 24/7 and costs minimum of 50% lower than average industry price

Business strategies generally include a set of actions, objectives, a purpose, goals, and/or a mission statement. The Bob’s Gym’s business strategy explains within their mission. This “Built with Bob’s” ideology is located at http://www.builtwithbobs.com/ Three strategies exist for achieving competitive advantage. Cost leadership occurs when a company attempts to price their product or service lower than any competitor within the marketplace. Product differentiation exists when a product or service appears to be unique or different, giving it a competitive advantage. Personalizing fitness and giving members numerous options from which to choose is how the gym strategically uses product differentiation to achieve competitive advantage. Many competitors concern themselves with items such as cost leadership (lower membership rates) and/or focus (target certain niche markets/members) to try and achieve competitive advantage within their business strategy.

M club is a typical fitness business that mainly customers experience the service by them self in using those gym equipment's and machines. Although the club without personal gym coach to guide the customers hence the employees within the gym able to assist in basic fitness information and action guiltiness

Now that synectics and the two main focuses of using the strategy are identified we turn to the thesis statement. “All that I need to know about strategy, I can learn from an analysis of, exercise.” When you think about exercising the main goal is to improve one’s own physical health. It is a mixture of different things that come together to lead you to your ultimate goal. You have the weights, cardio, diet, procedures, and being mindful of the process. These diverse qualities all come into play when finding the solution towards weight problems or physical health. Most of the time when someone is getting ready to embark on this journey, the problem is that they do not know where to start. When joining a gym, you are often asked what your ends

My first objective was to know what it takes to run a local gym. I did learn first hand the time and effort Anthony and Lisa put into the gym in order to make it work. Both Anthony and Lisa are at the gym around 6 a.m. till about 7:30 p.m. Monday through Thursday. They have reduced hours on Friday, Saturday, and Sunday, but

AHC is a health club known for its excellent health facilities which benefit their members with a wide range of exercises as well as facilities such as their café and beauty salon. However, the owner, Andy has come to realise that if his business ever were to expand, it couldn’t satisfy everyone and cater to each individual’s needs. AHC has many opportunities for further development and becoming an even more established health club with a wider target market but its competitors (other health clubs) pose as a threat towards them in pricing and facilities.