Strategic Plan, Part Ii: Swott Analysis Essay

1403 WordsSep 29, 20116 Pages
Strategic Plan, Part II: SWOTT Analysis Neltresia McLellan Bus 475/ Integrated Business Topics Fritz Hibbler SWOTT Analysis Figure A provides the Strengths, Weaknesses, Opportunities, Threats and Trends for Intelligent Resources Unlimited. The external and internal factors outlined in the table provide information necessary to identify the progression of the company. The factors will guide the strategic direction that upper management must consider for the good of the company. The internal factors such as the strategy, structure, processes and systems, resources, goals, culture and technologies play an important role in determining where the company stands and where the company is going. Intelligent Resources Unlimited realizes…show more content…
Who the customers are and the strengths and weaknesses of the competition plays an important role in determining a strategic direction. Intelligent Resources Unlimited needs to focus on the strengths outlined in SWOTT analysis, while realizing the weaknesses. The opportunities are capitalized while the threats realized. If the objectives and strategies are evaluated, the image and positioning strategy within the market falls into place. Internal Factors Strengths Weakness Opportunities Threats/Trends Strategy Able to select which market Able to serve one client at one time in a given location due to the competitive nature of the industry. Ability to change strategy periodically. Not being planned correctly or efficiently. Structures Can use formal or informal structure Team structures may not be compatible at first. Allow for representative to develop a career through coaching Working environment can create competition among employees. Processes and systems Windows based system to accommodate the most basic computer knowledge user New to using company software modules and getting correct information Call center will operate 24 hours a day, 7 days a week with technical support to assist with any issues. New answering service or call center surfacing in same geographic area with similar functions. Resources Cost advantages. Able to pay top wages for top performers within the selected geographical area of interest Lack of managerial depth and talent

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