Strategic Plan Part Ii Swott Analysis

1446 Words Nov 27th, 2011 6 Pages
Strategic Plan Part II Swott Analysis
BUS/475
Ed Miller

Strategic Plan Part II Swott Analysis
Big Wheel Brewing is a new and innovative craft beer brewing company. Big Wheel Brewing is dedicated to bringing their customers craft brews of the highest quality. Big wheel beers are made for people who prefer quality over quantity. Taste is the most important thing when it comes to brewing fine craft ales. An internal and external analysis will be conducted to determine the factors that have an impact on the success of the company. A SWOTT analysis will also be conducted to determine the strengths and weaknesses of Big wheel brewing along with threats and trends in the brewing industry. When analysis is complete it will help Big Wheel
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All territories carry different regulations when it comes to the sale and distribution of alcohol. In the state of Florida a $.48 sales tax must be paid per gallon of beer or malt beverage produced. Every state has different zoning laws when dealing with alcohol. Some states have restrictions on selling alcohol to close to school or churches. All states have different laws on the times of the day alcohol is permitted to be sold. There are very strict laws in effect to discourage the sale of alcohol to minors. It is mandatory that all sellers of alcoholic products ID customers prior to purchase. There are also zoning laws in most states as to where the actual brewery is allowed to build.
Social
The age of technology has brought about many changes in today’s society. With the advent of social networking sites companies are able to get their product advertised and marketed in many more ways than in the past. Sites like Facebook and Google+ have made it possible for companies to market their products to millions of people for cheap advertising on these sights. Craft beer is becoming very popular among younger adults around the world. Over the last decade, craft beers have gained in popularity in the brewing industry, and their reputation hasn’t stopped rising. They are the hottest trend in beer today. (nyfb.org, 2010). Microbreweries have a strong presence in the social networking community. Craft brew