Strategic Plan for Google Essay

4594 Words Sep 29th, 2012 19 Pages
Introduction
Google, the leading search engine worldwide, was founded in 1998 by Stanford University graduate students Larry Page and Sergei Brin. While at Stanford in 1996, Page and Brin began developing a search engine they eventually entitled BackRub. This search engine was designed to look at the connecting links between web pages in order to determine a site's authority. In 1998, Page and Brin set up their first data center in Page's dorm.
With the encouragement of fellow Stanford alum David Filo, who started Yahoo a few years earlier, Page and Brin decided to start a company and started looking for investors to back them. Andy Bechtolsheim, one of the founders of Sun Microsystems, invested $100,000 in the company after receiving a
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This declaration gives the statement direction and flexibility as it does not specify the means, leaving room for the physical products the company will produce. Although it is not entirely realistic in the fact that all the world’s information could never be made searchable, it is motivational in the fact that the average user is given hope in discovering what he is searching for via the internet.
The vision or “ten things we know to be true”, lend more toward the customer, market, technology, profitability, values, and concern for public image, social community, and environment that one would use to determine the solidity of the vision.
The customer is identified in numbers 1 and 5. Google builds products based on the user and how they will best serve their needs. Understanding that its users are becoming increasing more mobile, Google wants its customers to be able to access information from wherever they are; removing the confinements of a desk or office. And they want this information to be accessible in the quickest, clearest, and simplest form. This distinction is what is said to differentiate them from their competitors.
Google’s market is internet information providers. The company believes that it is “best to do one thing really, really well” and they understand search is what they do best. They are continually improving upon problems and solving complex issues to make the service of finding information a better experience for millions of people. In
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