Strategic Plan for Holy Grounds

Marketing is a process of attracting new and potential customers while keeping and improving current customer relationships (Kotler & Armstrong, 2014, p.26). Good marketing strategies are the needs of any organisations including non-profit organisations. Applying strong and wise strategies is a way to attract more customers as well as achieve organisational goals and sales. Some of the biggest non-profit organisations today are Salvation Army, Red Cross, Hospice, and so on, who provide charitable programs and family stores around the world in order to sell second-hand products to people and improve the social living conditions. This academic essay will particularly look at the Salvation Army Organisation. With the aims of preventing poverty, social and spiritual distress, Salvation Army has an operation of 126 subsidiaries coordinated by the Headquarters in London (The Salvation Army, n.d.). In this essay, the five different promotion techniques employed by the mentioned family store will be examined in accordance with the marketing concepts. Each technique will be discussed in terms of the viability and feasibility that help the store promote its products, attract more customers, and especially meet its objectives and improve sales. Finally, some suggestions to improve the sales, attract customers and donors will be given.

Shania Jackson is in the process of starting up a coffeehouse business in Denver, Colorado. Her endeavor requires significant consideration of multiple forms of business that provide different benefits. She has also contemplated the opportunities that are available through franchising this business. In developing the business idea, Shania has thought of the name “The Gathering Place” for her coffeehouse, which must be searched in the State of Colorado for availability. The individuals interested in participating in this business need to be examined for the roles they could occupy in this business. How can Shania successfully start this business and maintain her goal of a Christian coffeehouse? I will provide information on the

Miss Jackson is planning on opening a coffeehouse in the Denver, Colorado area. Her plan is to use her Christian background and apply it towards her company. Despite the exciting new venture she’s willing to partake, her husband Marvin is not excited and shares no interest in partaking it the Coffee shops operations or management. Shania Jackson is considering organizing her business as a partnership, sole proprietorship, joint venture or an LLC. Shania is also contemplating on calling her business the gathering house. Prior to recommending what actions Shania should take, I will study and explore each of her possible business considerations and offer her Christian advice.

Marketing has become more and more important, especially as the purposes of marketing expanded into performing marketing researches. Through marketing researches, it is asserted that marketing starts with a real customer need. Classic marketing, has, nonetheless, focused on making the need that will draw customers, and this stresses the advertising power of marketing (Woodall 2007, p.1284). This is also called the sales concept of marketing (Woodall 2007, p.1285). An example is how advertising lures people into buying a brand, because of the

Marketing is continuously changing and growing within the business field. Recently, social media is becoming one of the main marketing strategies used by companies, which is known as social media marketing. Twitter, Facebook, Instagram, YouTube, and blogs are some of the platforms used in this area of marketing. These types of social media allow consumers to be updated by following their favorite companies. It is not a surprise companies are starting to regularly use this form of marketing due to the role social media has in today's society. Social media does, however, impact a company in a multitude of ways. There is much debate on whether companies should or should not use social media to market themselves. Even though there are some flaws

Slide 2-to build the strategic plan of the company «All Saints "at the beginning it is necessary to assess the current situation, mission, vision, goals and objectives.

The recruiting and retention of new members is difficult to achieve because of the growing market of religious organizations. FACT 2008 survey had better explain the different aspects that could lead to an increase in church membership. The study pointed out various ways to increase membership, help integrate new members, impact leadership has on member’s incorporation, and how outside activities can help strengthen the participation of church members. Offering multiple service or different activities during the week, so families with tight work and sports schedules can enjoy the worship service, was one suggestion to help keep the participation of members active.

Marketing is seen both the source of the problem and a solution. Since religion and marketing are becoming more alike People have the tendency to attach themselves to religion just like someone takes on a brand said Mara Einstein the author of “Brands of Faith” The new products coming in market which fills a consumer want treats the same way towards faith also in terms of what a consumer chooses just like any brands switching religion or having none.

Shania Jackson is interested in starting a Christian coffeehouse near Denver, Colorado. A few family members and an acquaintance, both believers and nonbelievers, have expressed interest in investing and become a part of her business. She has researched franchise opportunities with various stipulations as a method for starting her business. She is also considering naming her business “The Gathering Place”.

Shareholder Value or Financial Perspective: Holy Grounds will find its niche and be competitive in that it is a different kind of coffee house to the norm appealing to a uniquely religious market. It is a coffee house that offers uplifting Christian-based music along with thought provoking lectures that strengthen the mind and spirit of the typical Christian college student. Holy Grounds will also offer organic healthy food choices and by doing so will support local farm growers as well as support the local economy. This will provide further value to the shareholder. In the United States with a population of over 290 million people, only 21,400 coffee houses exist. These numbers leaves opportunity for Holy Grounds within the competitive marketplace of coffee houses. Customer Value Perspective: The customer will gain both nutritious and religious value. He/ she will have quality organic treats whilst being treated to Christian music and motivational speaking opportunities that will be interesting to a diversified Christian denominational population. Events such as lectures and concerts will be presented by regional pastors and top-selling authors as well as regional church ministries and national recording artist on the Christian radio networks. There will be room too for small meetings for various Christian events. Its appliances and technology will be up to-date with the cafe, for instance offering new coffee machines that make mocha iced coffees as thick as a milkshake.

“Marketing communication is an ever changing field. New theories, new techniques, cultural changes and technological advances all combine to create a dynamic environment within which marketers try to ensure that their messages get through to their target audiences” (Blythe, 2006, p.2). Fill (2005) argues that marketing communications is the way in which organisations reach their target audiences or it is an “audience-centred activity” (Fill, 2005, p.9).

Several facts are changing in today’s marketing communications. Owing to the growing numbers of alternative communication media and promotion, marketing communication does not just primarily focus on advertising and promotion. Organizations and entrepreneurs begin moving toward the process of integrated marketing communication (IMC), which has emerged as a new concept and the major communication development in marketing in the 21th century. More and more companies adopt IMC to convey a consistent message about their brand and products to derive competitive advantage and brand value. In addition, IMC has developed into a beneficial strategy for companies to reach more customers as well as build good customer relationships. Smith et al.

A person can evangelize many different ways. There are intellectual methods, relational methods, and confrontational methods. There is no right or wrong way to evangelize only the right method for the situation. In this paper, I will be discussing one way of evangelizing for each of the different methods. This paper will include the Romans Road method, the Friendship evangelism method, and the Door-to-Door evangelism method.

Shania Jackson is interested in starting a Christian coffeehouse near Denver, Colorado. A few family members and an acquaintance, both believers and nonbelievers, have expressed interest in investing and become a part of her business. She has researched franchise opportunities with various stipulations as a method for starting her business. She is also considering naming her business “The Gathering Place”.

In the past decades, the marketing environment has been changed radically. The approaches and philosophies of marketing have undergone a gigantic impact from the new social channels. Social marketing has emerged as required in the context. Kotler,P. and Zaltman,G (1971)