Strategic Plan of Sibany's Boutique

In response to the current cheap clothing industry supermarkets have increasingly over the last few years caught up with fashion trends, helping them to rival the high street clothing stores with their less expensive versions. Marks & Spencer is no exception to this and they have bought their clothing ranges up to date to keep up with the latest trends and to keep their customers interested. “Consumer purchases are influenced by cultural, social, personal and psychological characteristics. For the most part, marketers cannot control such factors, but they must take them into account”. Armstrong, G and Kotler, P (2007) Marketing: An Introduction, 8th Ed. Prentice Hall.

I currently work as a retail sales associate at Maurices, a retail clothing chain that sells women’s clothing, shoes, and accessories. There are over 900 stores, the majority of which are often found in small towns across the United States. Maurices serves a wide range of customers between the ages of 18-40, sizes 0-24, and has a variety of clothing options ranging from casual to dressy and everywhere in between. The company prides itself on being “simply the best hometown specialty retailer,” with a focus on “customer obsession.” From their product offerings to their return policy, down to the very people they employ in their stores, Maurices certainly takes into consideration every minor detail and strives to deliver an excellent customer experience for shoppers. However, in the business of retail clothing, there is always room for improvement in order to set yourself apart from competitors, attract and retain customers, and drive up revenues.

When a brand is created, many will ask the questions that haunt all of us trying to start a company. Will it work? Should we stay online or launch a brick-and-mortar store? Will I make profit or fail? These questions arise even more when the company is to start only online. Because of this, e-commerce fashion brands must constantly evolve and expand their styles to maintain the interest of their target customers. Fashion Nova is one fashion brand that manages to stay relevant among its consumers because of their edgy style and quality priced clothing. Fashion Nova was first established in 2010. It gained its popularity from celebrities promoting it on their social media platforms and the fact

The condition of Australian fashion retailers have been under-serviced and underwhelmed when it comes to fashion choice, especially in affordable variety (Wells 2013). There are only numerous fashion labels are available to dress 23 million people. In addition, the price cannot be compared to international brands’; the volumes produced by big international retailers like Zara and H&M are to service global market, unlike Sportsgirl or Country Road who produce much smaller volumes.

Burberry, founded in 1856, is a leading international luxury brand. Burberry designs, manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early 1998, the new management team at Burberry set out its strategy to reposition and revitalise the brand, which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years, Burberry has faced new challenges of brand sustainability and positioning in a volatile industry (fashion) where customer behaviour is unpredictable. Thus, it requires a strategy that lays foundations for long-term growth and addresses the issues

Of the hundreds of named brand clothing that form part of the retail and fashion industry I chose to compare, for my analysis, Abercrombie & Fitch, Forever 21, American Eagle, and H&M. These stores are prominent, well-known for selling apparel, shoes, and accessories by the means of offering sales and promotions to their customers. This is a clever strategy for attracting customers, allowing them to believe that they bought goods at affordable, convenient prices – and not to mention the prestigious name prescribed to the clothing brands. Using keyhole.co as my main source, I obtained relevant and valuable information regarding the status of these brands. My intentions were to compare a period of 14 days, however, due to the limited access that I received from my free trial, the program only allowed me to see fewer of the dates than I anticipated. I want to take this opportunity and mention ahead of time that due to the various and distinctive products that are sold from these stores, when looking for the “spending capacity” I decided to focus on shirts/ jeans for men and women and compare the prices among them since each of these retailers carry those items and as a way to make this report easier to contrast and comprehend. Also, when approaching the section of “setting”, I screen-shotted some of the images on Instagram and made them into a collage to separate the type of clothes and trends that each of these brands sell currently. In the following modules

Cambridge Behavioral Hospital currently uses a Change Theory. Strategy for most organizations is about change and focus. A firm strategy starts with knowing the external and internal forces that impact the organization’s ability to achieve its most important goals, and then steadily making the necessary changes to direct those forces. “A validation (or invalidation) of the strategic assumptions reinvigorates strategic thinking and provides a basis for investigating whether to change the strategy” (Swayne, Duncan & Ginter, 2008).

The Lululemon brand ranked highest among their competitors for “luxury fashion apparel”. Organizing a like-minded community for body-conscious and health-aware as well as fashion-pursuing female customers is one of the most fundamental parts of Lululemon’s marketing strategy. Lululemon is the first mainstream clothing company to really put the “salon” business model into every detail of their business management. Resembling the core of Apple’s retail strategy, in which like-minded thinkers came together to share their own opinions, culture, and theories. Customers go to the Apple store and salesmen will teach them how to use the products. Lululemon will do the same thing, they could teach customers. In recent retail environment, buyer and seller are put on the same sides under the effect of this strategy. Both are focused on an idea of self-betterment that overshadows the commercial transaction itself. This ethic strategy transforms the stores into a space for personal communication with low pressure. The employee have the chances to talk to the customers about their passions and pursuits, and customers will select the ideal garments with the help of the employee. The final purchase transaction comes to be an investment in customers themselves, representing their own ideas and goals. In fact, Lululemon keeps setting goal behind the counter to make customized service to guests. Salon-model strategy is a trend to interest consumers overtook the desire to just own or consume more

Successfully introducing new products or services into the market is vital to the long-term growth of a company (Kotler and Keller, 2009). All Eyez on Me is a men clothing store that sells clothing for the hip hop nation. As a new business it is important to know what the business is all about and what it hopes to achieve in the next five years for it to become successful. The store offers a variety of name brand clothing such as Maurice Malone, Rocka Wear, Bushi, Karl Kani, Phat Farm, Pelle-Pelle, etc. The products are casual name brand clothing that men love and enjoy wearing. All Eyez on Me “will explain the importance of the business

Fashion Range Co. is a clothing retail company in Canada that offers great quality clothing for teenagers and adults. We are small independent company that compasses of 80-100 employees stretching across Canada making environmentally friendly materials for our fashion trend clothes while emphasizing the importance of sustainability. Our fashion trend is more demographically targeting young men & women aged 13 to 45. Our customers are part of a generation constantly looking for that next best thing. Our stores are mainly located inside shopping malls for our customers to best reach and online store at www.fashion-range.com. With a focus on the latest fashion trends, our customers can be confident in knowing they’ll receive

My interest began to grow, and I started shopping online with Ebay and Amazon, trying to find prices under retail. After getting so many pieces of clothing from Nike and Jordan, I began to get tired of the style and decided to move on to another brand, and change my style completely. That brand was Ralph Lauren, which I now own a shirt in almost every color from them. I then decided it was time to move on from him as well. This is when I started to find more and more sites and apps dedicated to selling and buying designer clothing. “But it was the slew of second-hand clothing startups that launched at the end of the 2012 that really made a point in 2013. From digital clothing swap Bib and Tuck to online consignment store TheRealReal, there

Our consumers’ perception of the brand, J.Crew, usually entails the style they advertise in commercials and television. J.Crew can be seen as a style with practical women in finely cut business suits and overcoats. When most people visualize the company they visualize classy and professional clothing. The problem is they are not seen as the standard, like Gap, for instance, they lack the basic necessities to attract young college students. J.Crew just wants to maintain its professional status, but attract a younger crowd who are establishing their position in the real world applying and interview for jobs. When walking into the store, consumers see bright lights and a variety of fabrics and styles. The dresses range from simple around the house to dressy date-night dresses. The one-thing consumers’ can expect to see when entering J. Crew is the variety of clothing. Consumers’ can perceive clothing brands based on what they see on

Life With Lex is a newly set-up retail establishment that will offer fashionable clothing for sale to women aging from eighteen to fifty years old. Life With Lex is a sole proprietorship small business that will be located in uptown Kingston, New York. The uptown area of Kingston is becoming an extremely popular shopping area for locals because of its hip, vintage feel. While my inceptive goal is to open one boutique in uptown Kingston, my extension plans include inherently franchising my boutique Life With Lex, and/or the premises I am located in, a highly-acknowledged brand name. In the future, I would truly hope to occupy a substantial portion of the online retail market.

Going from housewares to clothing, not to mention jewelry and furniture, customers are spoiled by choice. Shoppers always enjoy the fact that they could find everything they want in the same store, saving them unnecessary walks and the stress of not having what they shop for. For example, customers shopping for newborn items will find everything about baby at Macy’s: crib, car seat, baby clothes, baby bottles, and so one. No need to look around; the store is always furnished. Many people like Macy’s for the standard and durability of its products. For example, the perfume bought at Macy’s will definitely last longer than the one bought at any common store, because of its good quality. Macy’s only sales products of renown brands like Calvin Klein, Adidas, and Louis Vuitton. Then, the style and elegance of clothes, dresses or suits bought at this store strengthen this idea of quality of products. Clothes say a lot about someone’s personality, and people should be proud of what they wear, so wearing Macy’s clothes is a personal statement. Macy’s knows how to meet its customers’ expectations by providing what they really like, want, and appreciate. In addition, shoppers choose this store for the perfect harmony between

Demographics point to a decidedly female market with wide aged range 25-54, they could be the professional or wives of professional. Living in city or suburban area due to the store placement will be near the major cities. The income should be in upper middle class. The target market could be healthy conscious and high quality expectation. Conclusion of demographic detail as followed.