Strategic Planning At The Chronicle Gazette

1980 WordsJun 16, 20158 Pages
Strategic Planning at the Chronicle Gazette Name of student Student ID Course Number Course Name Professor Date Abstract The report presents a comprehensive analysis of the present problems affecting newspaper industry and the main causes of why circulation and advertisement revenue have reduced. The consultant report outline measure required to formulate a plan to rejuvenate the newspaper industry and more specifically the chronicle gazette which as a result of tremendous changes in media (cable media and online media). Introduction The goal of this paper is therefore to provide succinct visions to the management of chronicle newspapers about the current states in newspaper industry and project the trends in the next decade. The report analyses the current states of newspaper publishing industry, problems facing newspaper publishing, causal factors and how they impact on the newspaper industry. In addition, the paper also defines external assessment and internal assessment to determine the reasons as to why there is rapid decline in the circulation and revenues and the counteractive measures and technologies to be embraced to toughen their market position. Furthermore the appropriate strategies to be adjusted by chronicle newspaper so to be able to handle the challenges and procedures involved to deal with the challenges. In the past years, The Chronicle Gazette has been the leading newspaper especially in the urban setting with over 200,000
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