Strategic Planning : Chipotle Mexican Grill

1039 Words Nov 15th, 2016 5 Pages
Strategic Planning
According to Lukaszewski (2001), this can be defined as some set of characteristics such as;
• A sense of vision that explains the as to the overall mission of any organization.
• A key attribute of leadership and knowledge for success and victory.
• A force that motivates businesses and organizations, guides leadership, directs the team in same direction and activates the current plan of action
• A moral and ethical guideline for achieving goals.

Chipotle Mexican Grill
Chipotle is a Mexican grill restaurant that was opened in 1993 with a simple idea of that food served fast didn 't have to be a "fast-food" experience. To demonstrate this, the restaurant uses high-quality basic raw ingredients, classic receipts and cooking methods. Also the restaurant has unique interior design which is done by using simple materials in distinctive ways that gives the restaurant a style that is more architectural in nature and less dependent on standardized design elements. These types of designs are normally used in the world of fine dining. During the period when this restaurant was opened, the industry was not in any category, but 20 years later and with more than 1,600 restaurants, it is now categorized as dining called "fast-casual," which is the fastest growing segment of the restaurant industry in the United States. In this industry, customers expect food quality that 's more in line with full-service restaurants, coupled with the speed and convenience of fast…

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