Strategic Planning

2495 WordsSep 22, 200510 Pages
1. Appraise the formal planning efforts at the Copley Company for the period 1981 to 1984. INTRODUCTION Copley Manufacturing Company was primarily a manufacturer of a wide line of cutting tools and related parts and supplies. Late in 1980, Mr. Sagan, director of corporate development and Mr. Albert, executive vice president agreed that regular formal planning should become part of management 's way of life at Copley. EXECUTIVE SUMMARY In 1981, Copley Manufacturing Company had begun formal corporatewide planning. The formalized planning was ingrained into life at Copley through a series of visits by corporate groups, planning review meetings, as well as planning response meetings. However in 1982, the planning system was…show more content…
However, the staff departments were recommended to commence the planning process by analyzing past results and identifying resources, strengths, weaknesses, major threats, and major opportunities of their divisions. In 24th October 1982, Mr. Albert reaffirmed his intention to emphasize planning at Copley by setting specific goals, allocating resources, measuring progress, and emphasizing more on the delegation of responsibility and also in the measurement of performance against determined goals (Hicks 1999). COMMENTS AND PROBABLE REASONS IN 1982 Generally, the progress of the planning effort in 1982 was temporarily obstructed by several organizational changes and developments in Copley. It was disruptive to the planning effort because considerable management effort had been placed on managing the acquisition of new company and on working out the segregation of divisions. DISCUSSION OF SITUATION IN 1983 In 1983, the planning process was largely influenced and administered by Mr. Tyler, executive vice president. The division managers were required to reduce the number of pages for each product group strategy and the related financial five-year plan in order to allow the divisional management to have more time for strategic considerations (Tucker 1999). Besides that, the management review process was also altered.
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