preview

Strategic Planning Process Of Sakae Sushi

Decent Essays

The planning process starts with a main objectives of company, Sakae Sushi which is to build global brands and being well known in this food industry by using slogan “we serve only what we eat”. Basically, top managers are responsible for establishing strategic plans by defining mission and vision that coordinate resources in effective and efficient ways. Effectiveness is the degree which Sakae Sushi team achieves their goal according to customers value while efficiency means organization get the most they can received from its scarce resources to aim goals. Next, tactical plans are the responsibility of middle managers. At this level, they will formulate and translate the plan or alternatives plan which focus on next actions for them to synchronize …show more content…

As we can see in Sakae Sushi organization, the chairman and general manager work hard to achieve the highest level of revenue besides to satisfy the customers by determine the mission and vision of company or yearly achievement. Douglas Foo, the chairman has led the growth and development of the Group and has since established over 100 outlets. He also responsible in strategic direction and management of the Group’s global strategic plans and its philanthropic initiatives. He had won awards and attended various international program which provides professionals who have demonstrated exemplary leadership with an intensive and individually designed program, inspiring to achieve consequential outcomes across sectors and borders. With this invaluable knowledge he applying to Sakae Sushi in strengthen the Group as they forge ahead. Revenue management department also play a huge roles in developing strategic planning by analyzing data throughout Sakae Sushi. They will looking for brand, region or property-specific trends and creating rate strategies to increase their revenue. Only at urban area and highly potential area will the new brand suggested as to minimize the competition with others such as Sushi King which has been known worldwide. As in plan 2015, the company will open new branch at Bintulu this September. Usually strategic plan is made for a period two to five years in improving their quality of

Get Access