Strategic Planning : Walt Disney

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MGT411 Strategic Planning Walt Disney Company Strategic Analysis Patten University Disney, Yesterday and Today The Walt Disney Company was formed in 1923 as the Disney Brother Cartoon Studio with Walt and Roy Disney. With the start of Alice Wonderland series, Walt Disney would start a company that would go on to become legend. A staple for all things animation and the standard in which the industry models itself the Disney Company went on to create ground breaking milestones in animation and all of entertainment industry. From things like Snow White and the seven Dwarfs, Lion King, Toy Story, Mary Poppins, Pirates of the Caribbean, Cars, Finding Nemo, Aladdin, Beauty and the Beast, Monsters Inc., Up, Little Mermaid, Lilo and Stitch, and Mulan that drove the feature film industry to new heights creating a brand and image the world over. The company didn’t stop with animation it created the world’s first theme park Disney Land in California, later adding Walt Disney World in Orlando Florida, and Tokyo Disney, Disney Land Pars, Hong Kong Disney, and Recently Disney Shanghai. What started as an animation company expanded its reach across the globe with its ground breaking film and animation to its various theme parks merchandise, Vacation Club, Cruise Line, Adventures by Disney, media networks like Disney Channel, ABC, ESPN, and its expanded studios like Walt Disney Studios motion pictures, Walt Disney Animation studios, Pixar animation studios, Disney Music Group, Disney
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