Strategic Planning of Marks and Spencers

6054 WordsAug 23, 201125 Pages
Each organization requires different strategic planning, as there is no single strategic planning model that suits all organizations. Every organization has to develop model of strategic planning according to its own development, its nature of business and as per their own planning process. These models provide an extent of options on the basis of which different organizations might be able to select an approach and initiate to grow their own strategic planning process. Any organization might select to combine the models suitable to their planning process, for example, they can use a Basic model to recognize strategic issues and aims, and then they can select an issues-based model to develop approach to initiate the issues and grasp the…show more content…
Strategic planning clearly defines organisations’ objectives and assesses both the internal and external situation to formulate strategy, implement the strategy, evaluate the progress, and make adjustments as necessary to stay on track (Bradford et al, 2008). According to Robbins and Coulter (2005), the strategic management process model is given below: Figure 1: Strategic Management Process (Adapted from Robbins and Coulter, 2005) Step 1: Define and Review Mission Every organisation requires a mission. The mission is reason for an organization for being in the business. By defining the organization’s mission, forces managers to carefully identify the scope of its products or services (Robbins and Coulter, 2005). M&S has defined their mission as, “To make aspirational quality accessible to all” (M&S, 2009). Marks and Spencer’s have been known for their quality value, service, innovation and trust to all their customers who as a company they have stuck to very well. They are continuing to attract new customers as well as
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