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Strategic Planning & the Co-Operative

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Business Strategy Guidance for Contents Contents 2 Introduction 3 Strategic Concepts and Terms 4 Business Strategy 5 Strategic Thinking 5 Ansoff’s Growth Vector Matrix 5 Strategic Planning 7 BCG Growth-Share Matrix 7 Directional Policy Matrix 8 Co-Operative Food Store Audits 10 Environmental Audit 10 PESTEL Analysis 10 Porters 5 Forces: 10 Organisational Audit 11 Stakeholder Analysis 14 Co-operative Stakeholders 14 Stakeholder Mapping 14 Bibliography 16 Introduction This briefing pack is to provide help and guidance to the Co-operative Group on business strategy. Included in this pack will be strategic concepts and terms and a discussion of issues the Co-operative group will need to consider …show more content…

The financial services achieved this as with the merger of Britannia led to a number of cost synergies. CFS have also won a number of awards by doing things differently including a recommended provider by Which? and the Financial Times named CFS the most sustainable bank. Another issue business have to overcome is the needs of customers, which the pharmaceutical sector of the Co-operative Group have embraced. They launched their ethical strategy which helps support local communities as well as global communities. Aspects of this strategy specific to the needs of customers is working with Sunwise and not selling sun cream under factor 15 in any pharmacy. The pharmacies are also performing free medicine checks to Muslims over the fasting period of Ramadan so that their health is maintained. This ethical strategy should help retain customers and increase growth and profitability. Market share can also be an issue as all businesses want the highest market share for their market. The funeral director sector of the Co-operative Group maintains being the UK’s leading funeral director with the largest market share by continuing to offer premium service to their customers. Ansoff’s Growth Vector Matrix A tool that can be used to help strategic thinking is the Ansoff Growth Vector Matrix to decide their product and growth strategies.

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