Strategic Position, Strategic Choice and Strategic Action (Implementation) for Bhp Billiton

6294 Words May 9th, 2013 26 Pages
Curtin Business School School of Management
313418 Business Analysis for Management 542 February 2012 This unit is managed by School of Management/CBS Page 16 of 20 CRICOS Provider Code WA 00301J, NSW 02637B SCHOOL OF MANAGEMENT Research Report COVER SHEET | GROUP Name: Group 9 | ASSIGNMENT: Written Report | Unit Name | MANAGEMENT 542 (Business Analysis) | Unit Index No. | 313418 | LECTURER | A/Prof Chris van Tonder | SEMINAR Day/Time | WED: 11h00 – 14h00 |

Dong Liang ID:14095278
Soobraty Fadil: 13795412
Kang Shi: 14341269
Rhianwen : 14983632

Contents Introduction/Executive Summary 3 Case Organisation 4 Current strategic positioning 5 Internal Strategic Position 5 EXTERNAL ANALYSIS 10 Analysis of company’s Strategic
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BHP Billiton also focuses on sustainable development such as safety and health of employee and society which lead to establishment of a strong corporate citizenship. BHP Billiton works hard on protect workers from unsafe risks and try to achieve its goals without environmental damages.
For the internal operation, the company established a stated value chain structure of people, process and knowledge networks. The management of company take the responsibility of resources allocation for specific areas and the performance of human resource as well as economic benefits.
The five support or secondary value activities of product R&D, technology, systems development, human resources management and general administration are key parts of the internal operations. Due to the shortage of skills, the employee costs have also been increased although the company has gone in quest for the support of government to train new mining workers.

Key Internal Strategic Factors Summary BHP Billiton (Refer to appendix F)

Critical Success Factors (Viability Requirements) | Strategic Capabilities (Strengths/Sources of Sustainable Competitive Advantage) | Financial LeverageEconomies of ScaleSustainability HR Competitive Positioning (e.g. benchmarking)R&D Investment | Exploration Strategy & TechnologyNatural Resource Acquisition- Tier 1 Strategic Acquisitions (e.g. BHP Billiton merger)Organic growthHRM

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