Strategic Problems and Strategic Solutions for Kfc in Sarawak

My chosen businesses are KFC and NHS. These are the businesses I will be discussing the purpose and ownership. I will also mention the internal and external stakeholders of these two businesses.

To determine if the fast food brand KFC falls under Tripple Bottom Line standards regarding prosperity, environmental quality and social quality. Through the following research the hypothesis “KFC operates as a successful public company” will either be proven or disproven.

I’d like to talk about the menu strategy of KFC mainly, but I still focus on the impact of the menu strategy that is stricken by safety problems. The negative effect to KFC is also an idea that I will talk about.

With KFC operating as a franchise, it is required to pay a percentage of the revenue it has received to its parent company located in the United States. One of the important factors to be considered is regarding the current economic condition and growth forecast of the country it is operating in. In addition if the economy is experiencing a downturn, therefore affecting the country’s income per-capita, surely KFC shall be experiencing a decrease in the demand of their product. However, if the economic climate of the country is good which leads to an increase in disposable income, then more people are willing to spend their money at fast food restaurant that is considered a

Technology can produce more products to the employers, and can work faster than average American’s. Many employers that choose technology want to increase their sales and outcome on a product, or company, such as airlines

The implementation of technology for a business is the perfect alternative for maximizing profits by minimizing costs of production. As technology does not require a wage payment and can have limitless performance at work, machines can easily replace a large percentage of personnel as hand labour is not as efficient as the work a machine can do compare to a single person. This is why technology is a more profitable way of production, reducing the total costs in order for the firm to maximize productivity at the lowest possible cost, resulting in a profitable

In modern society with technology being so closely tied to having a competitive advantage, a lot of industries compete to keep up to date with new developments. The invention and increased use of computers, internet, and phones have all made a major impact on organisations around the world.

Over the years, technology has become a major part for a business and for an individual as well. Technology has become so advance that it has made a major effect for the staff as well as for the customers. New technology has helped in many areas such as data and information storage, advertising, transportation and communication.

Frequently, organizational leaders introduce technology as a method to improve overall performance (Kapoor & Lee, 2013; Yukl, 2013). Technological changes are often seen in areas such as information systems, inventory and order processing, sales, and workstations. Although technology may be necessary for an organization to remain competitive, without modifications to the roles, attitudes, and values held by members of the organization the introduction of technology can be challenging and offer limited success (Kapoor & Lee, 2013; Yukl, 2013).

The purpose of technology in business is increased productivity and profit. The idea is use less resources and produce a considerable quantity of products. Companies with latest technological equipment can save money and time. The use of technology contribute to an effective and quick communication between members of the company and with the clients. Also the travel cost is reduce, videoconferences, virtual meetings, and instant chat allows the business people communicate without traveling. In addition, thanks to the technology owners can develop their business through the internet, for example selling the products in websites. The main disadvantage of technology in the business field is the unemployment. The tasks that were performed by humans are now carried out by computerized machines. For example, the telephone answering machines have replaced the receptionists at many companies. Consequently, the firms would have a high dependence on the technology use, if something bad happens to the system would affect the entire process of

Technology has contributed to many of the largest changes in recent history. One field impacted by the revolutionary power of technology is work. The workplace continues to incorporate technology at an exponential rate that has in no doubt contributed to an increase in both the quantity and quality of goods and services available. The benefits of technology are widely known; however, the negative implications of technology in the workforce are a little more unfamiliar. The progression of technology in the workplace is harmful to society because of its degenerative effects on the working class. The widespread use of technology foremost threatens the stability of work and the character of the common worker.

Now a day’s technology can be easily accessible than the decade ago by the vendor’s as well as the expectations on the organization is increasing more than the previous years. As a result CIO has to work hard and think innovatively to meet their expectations and the organization’s growth. Therefore, CIO has to concentrate more on the strategy to develop the technology.

In introduction stage KFC-J entered the market using market-skimming strategy as indicated in the U.S standard manual. Their products were high price and targeted only upper class. Gradually in 1972 after heavy losses in Osaka and start-up challenges, as a market strategy, Weston and his team adjusted prices to compete with typical Japanese take-out products. They also adjusted their prices to suit the middle class in order to penetrate the market.

Kentucky Fried Chicken (KFC) is a popular fast food chicken restaurant chain around the world. (Bell, Shelman, 2011) It is one of the subsidiary of Yum Brand. This company also operates the Pizza Hut and Taco Bell. (Yum! Brands, Inc, 2016) KFC was founded by Harland Sanders in 1952. (Bell, Shelman, 2011) Sanders was successful in creating the brand, even the logo of KFC brand is the portrait of him. He became a notable figure in American history thanks to his great contribution on creating KFC brand. Nowadays, KFC becomes more and more popular, the sales ranking of KFC was the 11th among the worldwide restaurant brands. (The QSR 50, 2015) The sales of KFC in 2014 was 4200 million dollars. (Details in Appendix 1) It means KFC has a large quantities of consumption needs. Actually, KFC has 14,577 restaurants around the world and 70% of them are located outside America (Yum Brand Annual Report, 2015). The restaurant profit was increased year by year from 2013 to 2015. (Details in Appendix 2) Therefore, it is potential to enlarge the customer base by analyzing consumer behaviors.

Providing customers with the best of both worlds: west meets east. In addition to its radical strategic approach of localization with regard to its food, they extended that viewpoint when selecting their management team. By hiring Chinese executives, Yum! Brands is able to build relationships with the local suppliers more easily and quickly. It definitely helps with their competitive advantage that chicken is a staple meat in China. Given these factors, it is clear that KFC has a competitive advantage in this market. However, taking a closer look at the industry and thinking longer-term, the competitiveness is undesirable but there is still potential to improve profitability. See the analysis