Strategic Process Management – Nabisco

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Strategic Process Management – Nabisco

1) Introduction
Nabisco is 1 of Kraft’s billion-dollar brands which is dated back to as far as more than a century since 1898 when the United States Baking Company, the New York Biscuit Company and the American Biscuit & Manufacturing Company formed to become the National Biscuit Company. “Nabisco” first appeared on a new sugar wafer product in 1901, but the corporate name did not change from National Biscuit Company to Nabisco, Inc. until 1971. Kraft Food acquired the Nabisco business in December 2000. Today, Nabisco’s brands include some of the best-known cookies and crackers in the world, including Oreo, Chips Ahoy! and Ritz.
Nabisco’s existence over such long history in the food industry
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Lastly, being Fun; a passionate and enthusiastic attitude about getting the work done.
With vision aligned, Nabisco concluded a critical decision on investing in Supply Chain. As supply chain management defines, all resources which includes finance, materials and information that flows from the supplier’s supplier ending all the way to the customer’s customer. In order to fulfill its mission, Nabisco’s supply chain will have to succeed. Supply Chain Strategic Management became the core competent that Nabisco need to achieve.

3) Analyzing the Business Environment
In order to understand where Nabisco is in the market, SWOT Analysis & Porter’s five force models are used to evaluate Nabisco’s internal & external operating environment and market situation. Below, you will see both analyzing models being performed. a) Business & Market Analysis i) SWOT Analysis
A method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A market analysis which involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective.

Figure 3.3: SWOT Analysis Diagram
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