Strategic and Operational Plans Based on the SWOT Analysis Essay

724 WordsNov 2, 20133 Pages
Strategic and Operational Plans Based on the SWOT Analysis General Electric (GE), is an American multinational conglomerate corporation incorporated in Schenectady, New York and headquartered in Fairfield, Connecticut, United States. The company operates through five segments: Energy, Technology Infrastructure, Capital Finance and Consumer & Industrial. In 2011, GE ranked among the Fortune 500 as the 26th-largest firm in the U.S. by gross revenue as well as the 14th most profitable. However, the company is currently listed the 3rd-largest in the world among the Forbes Global 2000, further metrics being taken into account. Other rankings for 2011/2012 include No. 7 company for leaders (Fortune), No. 5 best global brand…show more content…
To take advantage of this opportunity, truck fleet operators will first work with Clean Energy to develop natural gas fueling contracts, and will then apply for loans and leases, including fair market value leases, from GE Capital to acquire trucks from manufacturers that produce commercial natural gas vehicles (NGVs). Clean Energy will then help offset the monthly cost of newly-acquired NGVs to make it consistent with the cost of a diesel truck, if the customer makes a fuel commitment. (http://finance.yahoo.com/news/ge-capital-clean-energy-form-140100121.html) External and internal stakeholders will be influencing our strategic goal in difference way. Customers will appreciate lowing cost of fueling and the competition will be affecting as well. Increase Shareholders profit, which at the end is the primary goal of a corporate enterprise from the viewpoint of its shareholders is to maximize profits and enhance shareholder value. Operational plan: Reduces dependence on third parties for raw materials The company is reliant on third-party suppliers, contract manufacturers and service providers and commodity

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