Strategic marketing and international marketing for Burj Al Arab hotel in Dubai

Andrews, K., 2010. The Concept of Corporate Strategy, 3rd Edition. Financial Times Prentice Hall. [Accessed 13 April 2014]

Tourism is one of the most international industries. Globalisation is the gradual forging of links between groups and societies until they finally reach around the globe in several directions (Smith, D,2006). Globalization is one of the serious challenges facing managers today. It is critical to develop services that are able to satisfy a highly diverse customer base (Ueltschy et al., 2007) Now to keep up with the rising levels of globalization in the hotel industry, there’s a need to understand not only the positive, but also the negative impacts of globalisation. I’ll also talk about the growth and rise of one of the most respected brands in the hospitality industry - the Hilton Hotels. Throughout the evolution of this famous organization, the Hilton has

Watkins, M. D. (2007). Demystifying Strategy: The What, Who, How, and Why. Harvard Business Review. Retrieved from

Persian Gulf Development Literature Oil Curse Literature Arab and Islamic Factors Regional Ovemiew and Historical Background Dubai's Development History

RISK IN DUBAI: Visit this brand-new area for tons of brand-new objectives as well as a periodic sandstorm.

Economic: The UAE GDP forecast for 2013 is around 4%, not dissimilar to the global market as a whole. There has been increased confidence and signs of recovery for the housing market in the region,

During a construction project such as the Baderman Island Casino-Hotel all risks must be monitored daily to ensure the impact is minimal. To monitor the project risks a watch lists has been developed. The

It is important to treat employees fairly, this is to mean that they should not be overworked because the company wants to make profits. The law should be followed in the process of building the business, humanity should prevail.

This report analyzes and evaluates the target markets, guest cycle, the property management system of the chain of Radisson Blu hotels, as well as describes the environment required at the front desk area and the staffs interpersonal skills when dealing with new arrivals at a accommodation as well known and experienced as the Radisson Blu. The information obtained for this report is through primary research using the organization 's and a key investor in the organization 's website itself as well as personal experiences with the companies products and services over a certain period of time.

The real rate of growth in GDP from 2007 -2012 is = .8% compared to the 2.21% 10 year rate. This has remained typically strong for the U.S. thanks to a rising surplus in investment income and growth in the traditional surplus in services trade, such as royalties.

2. Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regner (2015) Exploring Strategy, text and Cases, 10th Edition, Prentice Hall

United Arab Emirates continues to develop its interest with missile defense while oil has been the focal point in UAE’s economy and continues to contribute tremendously to economic prosperity. A determined and far-seeing policy of economic diversification has fortified the result of non-oil sectors now account or 69 per cent of funds contributing to the economy with oil supplying the remaining third (“UAEinteract,” 2016). Trade has also played a significant role in the economic life for many centuries. Economic growth has steadily gone up due to a short-lived

The following report was derived from the primary use of secondary sources, in addition to telephone contact with hotel representatives. Secondary sources included research from the Internet, industry books, company marketing communications, trade and general business newspapers and magazines, among others. Through all the sources, relevant data and information was extracted into the report's appendices. After individual analysis and group discussion, the following report was devised. The mandate of this report is to provide a macro examination of the luxury hotel industry and specifically the future outlook of Four Seasons Hotel and Resorts, Inc.

The report below focused on the management operations of the Lotte City Hotel Tashkent Palace in Uzbekistan. Furthermore, it provides information about following divisions.

Abu Dhabi is the capital city of the United Arab Emirates, a country located on the southeastern tip of the Arabian Peninsula, straddling the Persian Gulf and the Gulf of Oman, which leads to the Arabian Sea (see Map 1 above). With a population of roughly 1.6 million, Abu Dhabi is the second most populous city in the country, after Dubai. The city is also the capital of the Abu Dhabi emirate, the largest of all emirates in the country, comprising over 80% of the country’s total land area. Abu Dhabi is situated on an island located just 250 meters from the mainland, and has a very distinguishable skyline consisting of modern skyscrapers.1, 2 The city is located in a desert area by the sea, so it possesses a hot and humid desert climate with summer temperatures averaging above 104 degrees but almost nonexistent rainfall.2 The city of Abu Dhabi was initially settled over 500 years ago, and it remained a relatively small settlement for local tribes until well into the 19th century. Under the rule of Sheikh Zayed bin Khalifa, Abu Dhabi focused on the trading pearls, and was able to develop quickly as a result of its favorable location linking the western world and the eastern realm such as India.3 The city embarked on a road to prosperity in 1958, when large offshore and onshore petroleum reserves were discovered, and oil exportation ensued in 1962. With over half the economy supported by oil revenue, the city’s GDP reached $100 billion in 2006, representing a