Strategies And Strengths Of Pepsico Inc.

PepsiCo is one of the largest U.S based food and beverage companies. With a strong heritage. What is now, PepsiCo was first established in the late 1800’s. What started as a small one-man operation has grown into a food and beverage megabrand, with strong competition from both sectors of the food and beverage industry. With fierce competition from companies such as Coca-Cola, Kraft foods and ConAgra, PepsiCo must continue to innovate while providing customers with quality products that are priced competitively to remain relevant.

Pepsi is a soft drink manufactured and produced by PepsiCo Company. It is sold in places such as restaurants, retail stores, cinemas, schools and from vending machines. The drink was first made by pharmacist Caleb Bradham in New Bern, North Carolina in 1890s. The brand attained its trademark on June 16, 1903. There were many Pepsi products produced over the years since 1898.

Besides that, another internal weakness of PepsiCo is overdependence on Wal-Mart. Wal-Mart is the largest warehouse and supermarket. Unfortunately, more than 13% of PepsiCo business revenues come from Wal-Mart store chain. Wal-Mart has a significant buyer power and can easily dictate prices over PepsiCo leaving it with very small margins. On top, PepsiCo would lose 13% of its revenue and competitive advantage if the company loses Wal-Mart. Therefore, it can be understand that PepsiCo depends too much on the US market. This is one of the weaknesses that PepsiCo needs to overcome as the external factors such as inflation can also affect the company if the company cannot be independent.

Formed in 1965 with the merger of the two big brands Pepsi- Cola and Frito Lay. PepsiCo has expanded from just Pepsi to one of the largest food and beverage companies in the world, who provide consumers around the world with delicious, convenient, affordable foods and beverages. PepsiCo is a large company with many successful and large brands such as walkers, Doritos, Tropicana, Quaker oats, 7up, Pepsi and many others. PepsiCo’s products are served worldwide.

Using SWOT analysis, it's possible to analyze a case study for identifying points of internal strengths and weaknesses in any given organization, as well as the external opportunities and threats facing this organization (Donohue, Adinolfi and Shrestha, 2009). In this short essay, the SWOT analysis framework is applied to the case about Wendy's International Inc.

Pepsi –cola was started in the summer of 1898 in New Bern, North Carolina by Pharmacist Caleb Bradnham. PepsiCo Inc. started in 1965 with the merger of Pepsi-Cola and Frito-Lay. Since then, PepsiCo has continued to grow, adding new brands and product lines meeting the demands of the market. Throughout the years, they have strived and worked toward environmental sustainability. The ability to be financial stable gives PepsiCo the ability to give back and donate to those communities they are located in. PepsiCo’s mission to provide performance with purpose means delivering sustainable growth by investing in a healthier future for people and our planet. PepsiCo is continually increasing their triple bottom line.

Pepsi Co 's assignment taken as a whole is to amplify the value of its shareholder 's investment through sales intensification, expenditure gearshift and prudent investment of resources (Bongiorno, 1996, p 71). In this pose, Pepsi believes that its moneymaking triumph depends on

CEO of PepsiCo, Indra Nooyi, indicates that the world is a cycle of unprecedented change, and that all must change (You Tube, 2017). Therefore, restructuring its performances with a purpose provides PepsiCo the opportunity to transform its product portfolio, the planet, and its people. Pepsi implements organizational changes that create a divisional, regional that heightens integration of its global operations structure, which differs from its previous top-down hierarchy structure (Ezz, 2017). The changes enhance how Pepsi generates its products to leverage profitability. These organizational changes, includes focuses that reach its regional market needs, constructing corporate control over its global structure; nonetheless, creates disadvantages, and limits flexibility (Dudovskuiy, 2016). For instance, the single global division limits response time to its Frito-Lay market. According to Dudovskuiy (2016), by division of this single global unit into regional markets, “PepsiCo could enhance its responses to market variations around the world.” Additionally, this provides PepsiCo an opportunity to grow its food brand within the industry, through offers of healthier competitive product line. According to Wharton (2012), “companies can be socially responsible, provide more nutrition and healthier products and still be profitable, but it requires careful management of board and Wall Street expectations.”

To begin, let’s discuss the two company histories. PepsiCo, Inc. was established through the merger of Pepsi-Cola and Frito-Lay. Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, North Carolina Pharmacist. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W. Lay,

PepsiCo Inc. was founded in 1965 with the merger of two companies: Pepsi-Cola and Frito-Lay. Since then, it has become one of the world’s largest and most successful food, snack, and beverage corporations. PepsiCo Inc. has reports of sales of over $510 million and employs over 19,000 workers (Who We Are). Its products are provided and sold throughout the world. Many of their top products since the merger for the Pepsi-Cola Company are Pepsi-Cola (made in 1898), Diet Pepsi (1964) and Mountain Dew (1948). For Frito-Lay Inc., their top products consist of Fritos (made in 1932), Lay’s Potato Chips (1938), Cheetos (1948), Ruffles Potato Chips (1958), and Rold Gold Pretzels (1961). PepsiCo Inc.’s main headquarters are found in Purchas, New York, in the United States. PepsiCo is celebrating its 50th Anniversary this year since the merging of the two companies. Chairman and CEO, Indra K. Nooyi, has stated that, “PepsiCo’s first fifty years are now part of history – but our story is still being written. Reflecting on all we have achieved together, and on the infinite possibilities ahead, I am confident that it will be one for the ages” (Who We Are).

PepsiCo is an American-based multinational corporation incorporated in 1965 in New York. It has marked its dominance in the manufacturing, advertising, and circulation of fibre-based nibble foods, beverages, and other commodities. PepsiCo was founded in 1965 in collaboration with Pepsi-Cola Company and Frito-lay, Inc. At first; this aerated drink was launched into the market with the brand name Brad’s drink in the year 1893.By the year 2009 Pepsi has become the most solid product of the company. The financial data of 2016 reveals that the company holds assets worth 74.129 US dollars. PepsiCo also actively participates in many charitable events; to list a few: grants to United Way and Young Men’s Christian Association. Pepsi has become a family

SWOTT analysis is a fundamental systematic stratagem used for examining both the external and internal factors which affect the company (Lee et al., 2001). Operating businesses use the SWOTT examination to analysis their market standing based on the competitive edge, market share and complete feasibility. SWOTT analysis provides the company with the current information on its weakness, strengths, business trends, and opportunities (Lee et al., 2001). The primary elements of SWOTT analysis are internal and external elements. This paper discusses the external and internal elements which can have an impact on the business of Costco’s new division.

Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan .Pepsi cola is situated is an Industry that is dominator by two Competitors Coca

PepsiCo was created out of the amalgamation of two companies named Pepsi Cola and Frito Lay. The company which was formed in 1965 has its headquarters at Purchase in Harrison New York. It is a Fortune 500 company. PepsiCo is engaged in the manufacture of snack foods (grain based), beverages and other similar products. One of its best known brands is the cola beverage PEPSI-COLA. Created in 1893 its former name was 'Brad 's Drink '.

Most large well-known companies with renowned reputations are looking into globalization. Concentrating on globalization is becoming a requirement for a successful profit margin. With PepsiCo’s market expansion they were also able to expand their products. Developing and integrating into international regions takes a lot of resources and research; companies must find great talent to make the integration successful.