Strategies in the Sports Marketing Industry Essay

Decent Essays
Imagine sitting at a favorite sporting event. Think about all the advertisements on the jumbotron and the things the team wants you to buy. All these teams have one main goal, to sell you product and make a profit. The men and women behind the scenes making this all happen are sports marketers. According to Wake Forest University, the careers of sports marketers are fast paced, exciting and quite hectic. From NASCAR to baseball, these marketers use a multitude of strategies to market product in the real world. For example Mike Ozanian, member of the Forbes staff, talks about the Dallas Cowboys. He contributes the Cowboys’ 500 million dollar revenue per season to specific athlete endorsements and being on the tv show “Hard Knocks”. In…show more content…
This remains today, but now athletes have the ability to engage their fans directly and organically from their own personality “brand” rather than hitting the lottery with a Nike shoe deal.” Athletes can increase their image in the public eye though social media now more than ever. Another big popularity and money booster for athletes and teams is the creation of Fantasy Sports. Parker states “This new athlete-centric sports world began with the popularity boom of online fantasy sports, which has grown into a $3.8 billion industry. Fans invest money into their fantasy teams, which are composed of players on different professional teams in their respective league.” As a result, all teams benefit because fans will be watching more than one team in an effort to track multiple players. This creates more opportunities for people to buy merchandise or see commercials while enjoying the game. Endorsements and the popularity of athletes play a major role in how a team markets products and how much revenue they earn.
If the world of sports were to cease to exist as we know it, the economy would take a huge hit. Many don’t realize the role that sports marketing plays in the economy. This industry provides 456,000 jobs with average salaries of about $39,000 (Burrow). Without people working these jobs, there would be no advertisements, no team apparel, and no televised games. Wake Forest University does
Get Access