Strategies on Sustainable Development of Chinese Hotels Under the Globalization

Sustainable tourism development merges environmental concerns with economic policy (Dresner, S. 2008: 69) and allows for tourism’s products in the form of intangible services or the natural environment, to be environmentally cautious through a responsible trade off between production and use of assets. Some influences apparent are environmental, social, and economical and it is further important to emphasize that one or a combination of the aspects, with market cooperation, creates a sustainable agenda. Travel services are increasingly seen as less of a luxury good and more as an everyday purchase (Page, 2003:3) due to marketing becoming more prominent which means organisations must complete vigorous promotion strategies for long-term viability. Marketing therefore has a highly important role, as Holloway (2004) explains marketing understands the needs and wants of customers, ‘to what can be sold, to whom, when, where and in what quantities’ (Holloway J.C. 2004:7). Holloway (2004) writes that successful organisations anticipate demand “recognising it, stimulating it and finally satisfying it” (Holloway, J.C. 2004: 7). Marketing is absolutely crucial within creating and maintaining a sustainable agenda in a variety of ways, moreover reference to consistency among stages of development, unique benefits produced from varied strategies, relevancy of market research, adapting to changing market demand and the positive outcome of identifying new markets.

It must make sure that all the employees are aware of the causes behind implementing the eco-friendly practices. So, it must conduct regular seminars, workshops, and employee training sessions. There have been several instances where the economic downturn has greatly affected the goals and objectives of the hotel. As they were focusing on many activities at the same time, they could not manage timely payment of the staffs. They were focusing on increasing the volume of business, so they had to interact with many buyers and sellers.

Hotels require meticulous upkeep and cleanliness in order to keep up with guests’ concerns and demand. As a result, cleaning and waste products, and their disposal have become a main issue as hotels attempt to participate in

Consumers expect businesses to address environmental influence on how products and services are delivered, and to work with the natural environment instead of slowly destroying it. Also people Consumer behavior is deeply influenced by factors, such as buyer’s culture, subculture and social class and age. Each generation will search for, select and purchase a product or service for use and

Since the 1970s, non-mainstream marketing concepts have started challenging traditional mainstream marketing concepts. For example, traditional marketing strategies resulted in over-exploitation, waste of resources and enterprises ignored environment deterioration. Under such strategies, enterprises only concern profit but ignores harms to consumers’ health and destroys the balance of environment. Because of these, the marketing theoretical circle started a serious discussion on how to balance the relationship of business operation and environment protection. Many influential marketing theories were raised.

According to Part A, Hilton Surfers Paradise Residences (HSPR) is recommended to pay more attention to the international tourists and develop a marketing strategy to improve their satisfaction in order to attract them to their hotel. At the same time, sustainability has already become the major challenge for the whole hospitality industry, therefore, energy saving and recycle system should be established in the future operation. The first recommendation is made due to competitive needs and the ideal spot of HSPR that may well be attractive to international tourists. The second is recommended due to legislation introduced by the Australia government who announced that the carbon tax will be introduced in 2012 in Australia and that hotels have to become "green". It may be that the two recommendations can be integrated , attracting international tourists and 'greening' the environment at the same time (Aaker et al, 2004), thereby saving HSPR money.

The social environmental analysis is the most important element here as it gives an idea of the current trends in consumer

Many hospitality industries are doing their best to be sustainable and green. Even though there are many issues hospitality industries are facing. Sustainability includes not only environmental issues but also preservation of local cultures. The industries are still struggling to find measurements and benchmarks for “green” operations generally and energy conservation specifically. Food service operations also face sustainability issues, complicated by guest interest in healthy food and local sourcing. Hotel industry processes and their related resource consumption in hotel operations have some form of environmental impact (Singh, Houdre,

The past several decades have seen a growing awareness in the hospitality industry regarding the environmental and social impacts of hotel development and operations – to the extent where sustainability issues have permeated nearly every aspect of the industry. This has been driven by multiple factors including owners’ and operators’ desire to reduce operational costs, changing investor attitudes toward the environment, increased regulatory focus on facility operations and development, and a

At last, the ecological element is also important when investigating the business environment and the CSR has gradually ended up coordinated in numerous associations' business goals. For a hotel industry to be socially, dependable it must finish numerous approaches, for example, submitting to the energy consumption laws, lessening carbon footprint, and connecting with the local community. Then again, the natural disaster has turned out to be incessant. Subsequently, numerous destination spots are intensely influenced and sustainable tourism must be practiced to save natural resources (Levonsky & Conley, 2004).

The generation of waste may be considered one of the largest effects the hospitality and tourism industry has on the environment. This is in part due to the fact that many of the businesses, which make up this industry, use massive quantities of consumer goods. The importance of sustainability in the hospitality and tourism industry as it relates to development and operations is critical as it is one currently of the most important global issues. Historically, the hospitality and tourism sector has had a dramatic impact on the environment through energy and water consumption, use of consumable and durable goods, and solid and hazardous waste creation. False information stating that green operation is more expensive and

The first part of the report focuses on new ideas of development eco-friendly business in particular hotel chain. Ideas were introduced by employees and now they are approved and successfully adopted.

The research problem is based on the study of green or environmentally friendly strategies adopted by one of the top hotels in UK- Marriott hotel, Regents park London and whether such strategies have an effect on some intangible variables of marketing such as guest behaviour and guest satisfaction or loyalty.

Looking specifically at the environmental side of things hotels can be quite wasteful and exhaust a lot of resources. In business’ using a lot of energy can be very expensive so, therefore. these business’ need to take that into account and find ways of decreasing the amount

Unquestionably, Hong Kong is a blessed land where possesses prosperity and most of the elements of being a world class cosmopolitan which has successfully attracted visitors over years, especially from the mainland by emphasising our world-class shopping, dining and other urban attractions (Lam, H., 2004). Despite the flourishing scene of the tourism industry, the volatile tourist markets and growing competition from Southeast Asian countries and neighbouring destinations have posed new challenges to Hong Kong’s tourism industry.