Strategy And Competition : Coca Cola

The recent trend of mixture of global and localization is caused by the new efficiencies of customization made possible by the Internet and increasing flexible manufacturing processes. For example, one of the largest computer manufacturers of the world, Dell Computer Corporation

Coca-Cola Company has realized significant growth since its establishment to become a global leader in the marketing, manufacturing, and distribution of syrup and soft drinks. Out of the four generic strategies, the company has followed the differentiation strategy to make its products unique in the market. Its interest is to maximize the market share through the development of the most innovative products and the establishment of effective strategies to influence the customer’s decisions. In such a way, the company has integrated various strategies to ensure that desirable results are attained in the market. Its strategic choices align with the differentiation strategy in an attempt to make its products unique and meet diverse market requirements. To reduce its weaknesses, the company should consider exploiting key opportunities in the market including venturing in the packaging of water, promotion of new brands, and launching of healthy products. In particular, the vision and mission statement of Coca-Cola seems to have reconfirmed and changed in this process of company’s strategic analysis.

In order to achieve the maximum degree of success that is possible within the context of the consumer marketplace, it necessary that a company possess a profound commitment to the meeting of consumer needs and the cultivation of consumer satisfaction. In order to properly pursue such a commitment, it is frequently necessary that a company adjust its overall set of strategic priorities with regards to the requirements that are necessary in order to meet the company’s goals and objectives. Coca-Cola is a firm that is committed to a comprehensive vision concerning the

reduce cost as well. Coca Cola is working to drive productivity and continuous savings across us

The Porter’s five force model is a framework that introduced by Harvard professor Michael Porter that use to understand the structure of an industry and analyze the level of competition within an industry and business strategy development. The five forces we going to use in Coca-Cola industrial competitiveness analysis are threat of new entrants, threat of substitute products, bargaining power of buyers, bargaining power of suppliers and rivalry among existing firms. These forces will use to determine the rate of return of Coca-Cola.

A comprehensive marketer’s perspective on Coca-Cola’s Marketing Mix Strategy is needed to have a full grasp of the company’s marketing environment. The products of the Coca-Cola Company differ from non alcoholic, sparkling and still refreshments (Coca-Cola Company 2011). Sparkling drink are those with carbonation, for example, carbonated caffeinated beverages, and carbonated waters and seasoned waters. On the other hand, still drinks include non carbonated refreshments without carbonation, including noncarbonated waters, enhanced and upgraded waters, noncarbonated caffeinated beverages, squeezes and juice beverages, ready to drink teas, and games drinks all inclusive (Coca-Cola Company 2011). This second phase of the case study

Coca-Cola started its business in 1886 bringing, in the concept of carbonated soft drinks. Coca-Cola Company’s primary business consists of manufacturing and selling beverage concentrates and syrups, as well as some finished beverages, to bottling and canning operations and other distributors. (“Structure and culture - creating an effective organizational structure - Coca-Cola great Britain,” 1995). Coca-Cola was first to move into the marketplace and by being first to move into this marketplace Coca-Cola was able to lock in a tremendous market share which improved on their strategy. They were able to build strong relationships with other companies; therefore, forming a stronger bond entitling them to stay at the top of the marketplace.

some time, and so are the challenges for global companies whether they are small, medium or large. Companies understand that expanding from regional or national focus to international competitive market requires strategic, quantifiable, achievable and time-critical goals (Werhane, 2012).

Coca-Cola is world famed company. Coca-Cola 's goal is to supply magic on every occasion somebody drinks one amongst its over five hundred brands. Coca-Cola is committed to capture native markets, completely different cultures and backgrounds across the world. Cola was developed in 1886 by Dr. John S. Pemberton, World Health Organization was a pill roller in big apple once he mixed seasoned sweetener with seltzer. The Coca-Cola Company (Coca-Cola) is that the world’s leading beverage maker. Coca-Cola is additionally the foremost valuable complete within the world. Coca-Cola may be a globally recognized productive company. The aim of this case study is to assess current challenges and success supported international strategic live used since the 2008-2009 international monetary crises.

It 's one of the most fundamental pillars of marketing. Association also plays a very critical role in the creation of a positioning statement: the statement must associate with the needs of consumers in the present, and at the same time show the potential of growth in meeting the wants or needs of consumers that will arise in the future. "A good positioning has one foot in the present and one in the future. It needs to be somewhat aspirational so the brand has room to grow and improve (Kotler & Keller, 2016)." As mentioned previously, the ability to associate the qualities of the brand with the cultural dimensions of the targeted market, itself, leads to a successful endeavor of positioning the brand in the minds of the global consumers. Therefore, the statement must adhere to these cultural dimensions in order to establish relationships between the offerings of the brand and the solutions the targeted consumer market is seeking , in order to increase the attractiveness of the brand. The brand statement must market to the culture of their target in order to attract the segment. In order for Coca-Cola to achieve a dominant global brand positioning, the first step is to have the statement appeal to or associate itself with the cultural dimensions of the local, foreign and global markets. According to Alden, Steenkamp and Batra

Coca-Cola is a largest beverage company in the globe, which is the four of the world’s top five non-alcoholic sparkling beverage brands. Most time Coca-Cola tries every effort in developing, expanding products and also building the relationships with national and international stakeholders. Partnerships comprises of consumers, suppliers, government, NGOs and communities. These members underpin the company development and play a significant role in sustainable development.

Since its introduction in 1886, Coca-Cola has applied a multitude of global marketing strategies through their advertising campaigns to guarantee their dominant position in the marketplace. The current technology-driven lifestyle has led to an expansion of marketing techniques to keep up with the societal demands and trends worldwide. The introduction of a new marketing approach coalesces the various product offerings within the Coca-Cola product line under a single campaign.

The road to success has never been swish and straightforward. For Coca-Cola Company the phrase appears utterly matched, the corporate moon-faced several challenges in some countries because it was attempting to extend. Some countries prohibited the employment of Coca-Cola product

They then put it into cans and bottles. Bottlers company then distribute, sell the product to any retail store , food service distributors and vending machines.

Globalization is an inevitable phenomenon that is leading the entire world towards becoming one market, a global village. With the world becoming a single market, globalization has had a major contribution in enabling the organizations worldwide to step out of the restricted domestic markets and to set up their operations across the globe with confidence. This has largely led to a decline in the importance in national borders and a greater emphasis on what the consumers actually demand no matter the consumer is located in the very country in which the organization exists or an entirely different part of the world. Moreover, with the rapid increase in global competition, companies that strictly adhere to and cater to the needs of the local markets are finding themselves at a disadvantage and gradually losing the competitive advantage that they so much strived to achieve. However, for some products and services the tastes and preferences of consumers in different nations are beginning to converge on some global norm.