Strategy And Innovation : American Fast Food Industry

Fast food has turned into a genuine fundamental of our everyday life and made a religion of establishments that reaches out to the millions of Americans across the country. The Fast Food industry in a few eyes has been one of the sharpest developments this world has seen. It has been driven by our stomachs and our wallets for 40 to 50 years it's as yet developing to this date. The man who make-believe it can be known as the best representative, this nation has ever observed. The Fast Food Industry is big to the point that it has influenced our wellbeing, changed our way of life, and misshaped our territory as far back as the very first moment.

“In many respects, the fast food industry embodies the best and worst of American capitalism at the start of the twenty-first century – its constant stream of new products and innovations, its widening gulf between gulf between rich and poor” (Schlosser 6). In 2001 Eric Schlosser published “Fast Food Nation.” Eric Schlosser’s early 21st century muckraking text, “Fast Food Nation,” attempts to shed light on the consequences of the fast food industry on American society. The rise and growth of the fast food industry, like the meatpacking industry, illuminates the evolution of the American dream in post-World War II America. “Fast Food Nation” is a book about fast food, the values it embodies, and the world

This book discusses the fast-food industry and seeks to describe the impact of the industry on the U.S. economy and society. Also, it talks about the guys who has been investigating the fast food industry for many years. From his broad research, he has uncovered an abundance of little-known, frequently unsettling truths about the fast food industry.

The story of the fast food industry and its effect on the world is well told in the book Fast Food Nation by Eric Schlosser. Schlosser makes the claim that, what started out as a special treat for the kids eventually ended up defining a way of life. During a brief period of time, the fast food industry has helped transform not only the American diet, but also our countryside, economy, workforce, and popular culture. The book thoroughly describes how important the two factors of money and power are in today's society. The book clearly establishes the broader thesis that as consumers, we should know what we eat even if it makes us uncomfortable by the knowledge.

The fast food industry in the US is witnessing the increasingly fierce competition among Chipotle, Chick-fil-A, McDonald’s, Jimmy’s egg and KFC. In addition, consumers increasingly favored foods clean and healthy. Foreseeing this need, numerous popular fast food restaurants sprung up promptly. The first Chipotle restaurant is opened in 1993 by Steve Ells in Colorado. On the contrary, McDonald’s is founded by McDonald’s family with a long history as well as one of the oldest brand in America. My paper will explain the similarities and differences in their three characteristics between Chipotle and McDonald’s, both of them are large enterprises in the fast food industry which have large market shares. Then, I also give opinions to differentiate

From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers.

The ability to get cheap, fast and hot food has become something that most people in the world have become accustomed to. I am not an exception from this. The food we have available to us seems to be a bit different than what food was available a few decades ago. The ever-present question of “what’s for dinner” can be answered in a matter of seconds. “Don't Blame the Eater” by David Zinczenko is a short piece about fast-food and how it affects us.

Eric Schlosser’s novel Fast Food Nation provides a deep insight into the systematic and unified world of the fast food industry. From the title alone, readers develop a clear sense of the author’s intention for writing this book. Schlosser’s purpose for writing the novel is to raise awareness about the impact and consequences of fast food industries on society. The purpose of the novel is achieved by the author’s use of personal stories, and by relating fast food to various aspects of society.

Eric Schlosser is one of the authors who describes the fast food phenomenon in his book Fast Food Nation. According to him, the biggest problem is the fast food industry that is increasing day by day. Fast food has affected not only the restaurants and the market, but also all the sectors of people's life, from the professional life to the personal one. This affirmation is sustained by Schlosser's statement: "Fast food has infiltrated every nook and cranny of American society. " ( Schlosser 3 ) The fast food industry has got into institutions and parts of the world that no one believed would be affected. Moreover, the power of fast food can be seen by taking a look at the American individual, who gives fast food different

Explaining just about one quarter of the United States population eats fast food every day , he claims that fast food restaurants have “not only [changed] the American diet, but also our landscape, economy, work force and popular culture…and the consequences have become inescapable regardless ” how often you eat it ( Schlosser, 2004, p.3). According to DATAMONITOR a market research firm’s Fast Food Industry Profile,” [in] the United States fast food market grew by 0.2% in 2009 to reach a value of $71.4 billion. And, the compound annual growth rate of the market in the period 2005–09 was 3.7%” showing even years after the book was written, fast food continues to take a greater market share of consumer’s food dollars (“Fast Food Industry profile”,2010, pg. 12).

Specific Purpose: To inform my audience about fast food in the United States and its effects.

The fast-food industry is changing everyday. There are new products being introduced in the market and new slogans being created. The companies in the fast-food industry will do their best to make the greater burger, and to make bigger and better fries.

Thesis statement: There are some reasons shown that popularity of fast food are because of change in lifestyle and easily available everywhere, eventually,

Fast food restaurants have been in existence since the dawn of the early 20th century. Since its emergence in the market, there have been over thirty notable brands. Some rose to fame, became profitable and for varied reasons, some now cease to exist. Others have remained strong and are reaping profits worldwide. Nevertheless, fast food restaurants continue to increase on global scale as the market adjust per cultural changes in eating habits and lifestyles. Should a global poll be conducted to find out the most popular fast food restaurant today, the answer would undoubtable be McDonalds regardless of one’s country polled. The golden arch and its bright smile is widely regarded as the most notable fast food chain of restaurants around the globe. Similarly, McDonald’s founder Ray Kroc is one of history’s greatest businessman in the restaurant and food industry for his stellar vision and achievements.

Our team of consultants has been hired to examine the fast food industry, in order to provide an industry analysis of the business environment, as this will give an insight of the industry’s current situation and recommend to our client of whether it will be a good market to enter. The following outline of the report will include a brief description of the industry, followed by the industry’s analysis that includes the macro environment demonstrated through a PEST analysis, the industry parameters, the competitive environment that is explained through Porter 's five forces and group strategic mapping, followed by a conclusion and recommendations based on the industry analysis.