Strategy Brief : Cisco Meraki

The major threats that we can discern is the fact that the technology is revolutionary in itself and that those types of technological advances are most of the time adopted by early visionaries. Furthermore explaining the technology to potential clients can become a challenge because the clients themselves don’t know what they are looking for and might also not be willing to consider the expenditures involved in such a project.

product is in upper quartile. Therefore, its scope is limited in Asia Pacific owing to lower income levels and lesser

- Although the brand has been around for a long time, it is still not at the stage of popularity that it should be at

In this case, we do not think there are any other industries that could meet the unique product demand of this industry. This means that the threat to substitutes is very low.

New, high-tech product. Could be destabilized by introduction of much lower cost alternative in a few years.

The purpose of this study is to explore three companies by focusing on how the brands have been performing as well as what the customers and other stakeholders are saying about the different brands. This study will also summarize the strategic issues that the companies and those they are likely to experience in future.

It would be not consist with 3M’s business practice to just use this technology in 3M’s Sports and Leisure

The technology can be and will be improved every day. Continuous testing and research and development will keep us ahead of the curb as well as having the right people to engineer solutions. As a small firm taking on big industry we expect the reward to be great. The fact that our brand has not been around for generations will be a hurdle to get across. Good business is good business and if we take care of

technology whose demand and sales do not have a proven track record, but it still will be able to count on its current alligator tag, system and other sales to help fund it.

It lacks thorough understanding of its target market (the needs of the present and future customers).

Changing the IT infrastructure however would prove problematic. Cisco had a policy of centralized IT yet the company had several legacy systems that had become siloed, and lack of integration to them was slowing down sourcing, supply chain integration to manufacturing and also drastically slowing down revenue recognition as exemplified with the many problems with general ledger and other core transaction processing applications. Making matters worse, Cisco has deliberately created system workarounds to circumvent their legacy systems that had been causing the slow-down in core manufacturing and accounting system.

There is a risk that the product can become too general as other companies try to mimic the Best Western product. Best Western will need to be one step of the market when deciding on future directions of the company.

economic risk. If Flying Tiger were to have full brand control in order to nurture their uniqueness as a Scandinavian brand, they must set up wholly owned subsidiaries. However, that exposes them to increased economic risk. The Japanese partnership reduces the economic risk of operating in Japan. The Japanese partner also sees the image of being Scandinavian as the most important differentiator in the market, but as they are Japanese, the question is if they can fully build and develop the Scandinavian brand image. Signs are showing of Flying Tiger slowly becoming “Japanized”, as they adjust products and the business model to Japan. Maintaining the DNA of the brand and at the same time fit Japanese consumers’ unique preferences is a paradox Flying Tiger needs to balance. Other Danish firms entering Japan should take this issue into consideration, as brand control vs. financial risk are relevant in all industries when constructing a market entry

Buyers in this market are not very weak and powerful. They are few in numbers and can switch to other manufacturers for product quality but number of manufacturers is few and backward integration also seems impossible.

This report examine that this product is initially launching in Lahore’s domestic market the study included both primary and secondary research. The primary study focused on a survey of the competitors and the liking and disliking of the people. Through