Strategy Clock, Ansoff Matrix And Porter 's International Strategies

Andrews, K., 2010. The Concept of Corporate Strategy, 3rd Edition. Financial Times Prentice Hall. [Accessed 13 April 2014]

Its origin goes back to the 19th century when a group of companies operating independently, produced soaps and margarine. In 1930, the companies merged to form Unilever that diversified into food products in 1940s. Through the next five decades, it emerged as a major fast-moving consumer goods (FMCG) multinational operating in several businesses. In 2004, the Unilever 2010 strategic plan was put into action with the mission to ‘bring vitality to life’ and ‘to meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life’. The corporate strategy is of focusing on core businesses of food, home care and personal care. Unilever operates in more than 100 countries, has a turnover of €39.6 billion and net profit of €3.685 billion in 2006 and derives 41 per cent of its income from the developing and emerging economies around the world. It has 179,000 employees and is a culturally-diverse organization with its top management coming from 24 nations. Internationalization is based on the principle of local roots with global scale aimed at becoming a ‘multi-local

As a large multinational, Unilever recognises the importance of its employees and their influential impact on business success, which has become even more crucial in a faster-changing working environment, in which higher flexibility and

Unilever Sri Lanka is multi-national company which providing 400 brands spanning 14 categories of home. The company product portfolio includes different worldly recognized brands such as Lipton, Knorr, Dove and Omo. Moreover, Unilever spend €1 billion every year for research and development and owning five laboratories around the world in order to encourage and explore mew things. Further, Unilever consider the customer research as vital part of the organization as it gives the feedback of customers about their current and new products. In present 174000 people work under the Unilever as employees and support thousands of distributors, contractors, and suppliers for their career. Thus, companys’ oral brands such as Mentadent, Peposodent and

The aim of this case study is to critically analyze the current strategic situation and future strategic direction of JD Wetherspoon Plc by using the macro and micro environment analysis, to illustrate and evaluate its internal and external situation and its competitive position. As well as to gain competitive position in the market. To implement and analyze the strategy using Porter’s five generic forces and also discuss a possible strategic direction; by combining with the life cycle portfolio matrix development before drawing to a conclusion.

Unilever believes in the sustainable growth and use of renewable sources of energy. It is also very watchful of employee health and has managed to bring down its accidental rate by a high margin. Unilever’s vision includes a better way for living for its consumers and better use of the products that they use. It maintains a high standard of its products by following stringent standards which helps in maintaining consumer satisfaction. Over the years, after working for different social projects like Water conservation and Food for all, it has grown its image as a socially aware and responsible

1, What are the strategic options for product and/or market development for the organisation? – Ansoff’s product-matrix

This report aims to analyse the financial position of Unilever PLC within its daily operating activities and it also compares the company’s performance with its key competitor, the Proctor and Gamble Company (P&G). The report also includes background of both the companies and an industry overview. To better understand the performance of both the companies, the segmental analyses have been done for both region and products. Due to the global crisis, Unilever and P&G both are facing price rise and inflation pressures, also instability in the Eurozone. All these factors are strongly impacting their operation activity and long-term growth decision plan. Finally After a careful examination of the financial ratios of both the companies, we recommend Unilever as a good company to invest as compared to P&G .The reasons for the following can be seen in the report below.

And it uses principally the same competitive strategy tactic in all the markets (Countries) where the company has a presence, sells much the same products everywhere, strives to build global brands and coordinates its actions worldwide. Strategy followed by Unilever is also called a think-global and act-global strategy. Once Unilever successfully launched its product in numerous markets, it expands its popular and successful brand to many other markets and starts competing globally. Unilever has a theme to swift Unilever managers to integrate and coordinate the company’s strategic moves all around the world and to expand into most, if not all nations where there is a noteworthy buyer demand. Building a global brand name is one of the most important prospect on which the company puts substantial strategic emphasis. Along with that Unilever focuses on aggressively chasing opportunities to transfer ideas, new products and competences from one country to the

Strategy formulation has been acknowledged as one of the most crucial factors of ensuring the long-term growth of the business. However, the manner in which strategy is formulated, and most importantly, the nature of the strategy chosen for the company determines its future position in the marketplace (Grant, 2005).

This paper will present a comprehensive analysis of WFM’s strategy in order to determine the alignment of the company’s inputs with strategy based on Porter’s three competitive strategies. Additionally, the company’s inputs will be highlighted before making a determination for the level of congruence of the strategies and inputs through comparison.

According to, the Ansoff Product-Market Growth Matrix is an instrument in marketing that was developed by Igor Ansoff. In the Ansoff matrix, it allows the marketers to look at different ways to grow the business through existing products and markets and new products and markets. Moreover, the matrix is composed of four various strategies:

“If you do not know where you are going, you will likely end up somewhere else” – Yogi Berra. Every organization, no matter what industry that they are in encounters an environment that is rapidly changing and evolving. Organizations must deal with and address rapidly changing technological capabilities, competition from rivals, and the changing tastes and needs of consumers. In order to effectively respond and adapt to the competitive business environment organizations need to have a clearly defined understanding of where the firm currently is as well as an understanding of where they want to be in the future. An organization’s business strategy provides the backdrop and context for the decisions an organization makes in response to the challenges and opportunities encountered within the business environment. Without a defined strategy an organization is forced to make decisions blindly and will most likely end up in a position where it is very difficult for them to continue to maintain their competitive advantage. Therefore, successful organizations must dedicate the time and resources needed to develop, define and clearly communicate their strategy throughout the organization.

Today’s culture is pushing companies to be more socially responsible on all levels. Companies who fail to adapt risk becoming overshadowed by competitors that do so. According to the text, "...companies displaying a 'clear commitment to ethical conduct ' consistently outperform companies that do not display ethical conduct..." (Strategic Management, 312). It is therefore important for companies to meet the standards of customers who choose to shop with a ‘filter’. As such, it is important to investigate how a company ranks when doing a strategy analysis. The following paragraphs look into Starbucks to see what socially responsible actions they claim to do, where they fall amongst their competitors, and whether their claims are truthful.

The following paper explores environmentally friendly strategies utilized in the UK based multi-million-dollar corporation, Marks and Spencer. Marks and Spencer is a food and retail corporation, with headquarters in London, England. The following paper will analyze the effectiveness of utilizing environmentally friendly strategies in a large corporation, such as M&S, and how those strategies could be implemented in a US based startup food and retail business, specifically located in central Florida.